Web stats- Urchin

This software is used to track the logs of IIS and apache and displays reports.

  • In-house Flexibility: Configure Urchin to fit your specific requirements and process/reprocess log files as frequently as you wish.
  • Great for intranets: Analyze firewall-protected content, such as corporate intranets, without any outside internet connection.
  • Pagetags or IP+User Agent: Choose which methodology works best for you. You can even have the pagetags make a call to your Google Analytics account and run both products together allowing you to audit the pre and post processed data.
  • Advanced Visitor Segmentation: Cross segment visitor behavior by language, geographic location, and other factors.
  • Geo-targeting: Find out where your visitors come from and which markets have the greatest profit potential.
  • Funnel Visualization: Eliminate conversion bottlenecks and reduce the numbers of prospects who drift away unconverted.
  • Complete Conversion Metrics: See ROI, revenue per click, average visitor value and more.
  • Keyword Analysis: Compare conversion metrics across search engines and keywords.
  • A/B Test Reporting: Test banner ads, emails, and keywords and fine-tune your creative content for better results.
  • Ecommerce Analytics: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and see product merchandising reports.
  • Search engine robots, server errors and file type reports: Get the stuff that only log data can report on.
  • Visitor History Drilldown: dig into visitor behavior with the ability to view session/path, platform, geo-location, browser/platform, etc. data on an individual-visitor basis (note: this data is anonymous).
Feature Urchin 6 Google Analytics
Install and manage on your own servers Yes No
Can be used on firewall-protected corporate intranets Yes No
Reprocess historical data (from logfiles) Yes No
Can process/re-process your log files locally Yes No
Can collect information through tags No Yes
Reports on robot/spider activity Yes No
Reports on server errors/status codes Yes No
Tightly integrated with AdWords No Yes
Can report on paid search campaigns Yes Yes
Ecommerce/Conversion reporting Yes Yes
Geotargeting Yes Yes
Free No Yes
Visitor session/navigation path analyses Yes No
Raw data accessible for custom report-building Yes No
Exclusively supported by authorized consultants Yes No

http://www.urchin.com

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