Yahoo! Publisher Network to Go Down by April 30 2010!!!

We just received an anonymous user from someone who claims to have received an email from Yahoo which says that the company’s Google AdSense counterpart, Publisher Network, will be shut down by the company in the next 30 days. There’s some chatter about it on Twitter as well, so this looks like it’s coming from a credible source.

Apparently, publishers are being pushed to Chitika instead, which has set up this section on its website to “make the transition from Yahoo! Publisher Network as easy as possible”.

Update: it’s legit, alright. Here’s the full email:

Dear Publisher,

Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.

Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.

For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.

We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.

Sincerely,

Your Partners at Yahoo!

The YPN blog remains silent about the axing, so far. We have e-mails in with both Chitika and Yahoo for more information.

One thing I’m trying to figure out is why Yahoo doesn’t refer publishers to its search partner Microsoft, who operates adCenter.

For background: the Yahoo! Publisher Network (aka YPN) was launched in August 2005. It provides registered publisher with cost-per-click contextual advertising as well as various tools and services to assist them in building and improving their websites.

Now Yahoo! Contacts That Updates Itself

by Rick

Have you ever lost track of a friend because she moved and forgot to let you know her new address and phone number? When you’ve changed your contact information, did you remember to let all of your friends and colleagues know?

Wouldn’t it be great if you had an address book that updated itself — that always had the most up-to-date information for the people who matter most to you?

In the latest version of Yahoo! Contacts – in addition to making it simple to import email addresses from your Facebook friends – we have rolled out an “auto-updating” Address Book! Let’s take that friend who moved away and didn’t share her new phone number. In the old days, you might have lost touch with her. But now, when your friend updates her Yahoo! contact details and chooses to share the information, your Yahoo! Contacts gets automatically updated. Here’s how it works:

Let’s turn my example around, and make sure your friends always have the most up-to-date information for you! Just go to Yahoo! Contacts and click on the Share my info link under the Popular Tools.

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Clicking on the link will show all the contact information that Yahoo! has for you.

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If everything looks good, just click Start Sharing and this information will be shared with all the people you’ve chosen to share it with (such as your Connections). If you are like me, much of the information shown will likely come from when you registered for Yahoo! In other words – it’s ancient! To update your information just click Edit to go to your account information page. From there you can easily update your contact details and choose who you want to share it with. Remember, you have complete control over what you share.

Now here’s the fun part: your friends get your latest contact information without having to lift a finger! First, they will get a Yahoo! Update notifying them that your contact information has changed. Next, when they go to look you up in Yahoo! Contacts, they will see the contact information you gave them access to and the last time it was updated (don’t worry, none of the information you have for them will ever be over-written). Here’s what you’re friends will see:

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Hopefully this feature helps you never lose touch with the people who matter most.