This year Google held the third edition of the Google Online Marketing Challenge — a global university competition that gives students hands-on exposure to online marketing. Each team receives the equivalent of $200 to work with a local company and create an online marketing campaign. Teams have three weeks to mastermind a strategy before submitting a campaign report to an international judging panel of professors.
We’re delighted that 3,034 teams from 60 countries participated in the 2010 Challenge, representing an increase of 39 percent from last year and making the Challenge one of the world’s largest university competitions.
The global winners of the Challenge are Lauren Williams, Ganesh Chaudhari, Jeeana Atmarow, Allison Miller, Mohammed Assiri and Hui Min Chua from the University of Western Australia, who promoted the kids’ novel The Adventures of Charlie & Moon. Over the three week campaign, the novel’s website saw a huge jump in visits—nearly 800 percent. The team will visit the Googleplex in Mountain View, California and each of the members will receive a laptop for their great performance in the Challenge.
We also had three regional winners: for the Americas, the winning team comes from Carnegie Mellon University in the U.S. and a team from the Warsaw School of Economics in Poland won in EMEA (Europe, Middle East and Africa). In the Asia Pacific region, the winners come from the Edith Cowan University in Perth, Australia. Find more details about our winners here.
Since we first held it in 2008, the Google Online Marketing Challenge has grown each year, allowing thousands of students globally to learn about online advertising and help small businesses to improve their online presence. The education they’ve already received becomes real in the Challenge: real money, real campaigns, real businesses and real results. And the hands-on experience with online marketing gives them real skills they can use in their careers.
If you’re interested in competing in the 2011 Challenge, register now. We’ll open the sign-up period in the fall.
Posted by Alex Gibelalde