The First Benchmark Study Publication Of Web 2.0 And Online

MONTREAL, Sept. 22 /CNW Telbec/ – E&B DATA will be releasing its findings for its benchmark study, “Web 2.0 And Business Attraction – Canadian Cities Online Marketing Index”, during the EDAC Conference in Vancouver.

The study measures how well Canadian cities economic development agencies are marketing their regions to potential investors via the web. The uses of various Web 2.0 tools were assessed and the availability of relevant information sources for site selectors on the agency’s site were considered as a part of the ranking process.

“The country of origin of capital investments in Canada has fundamentally changed. The majority of the investments no longer come from the United States. To remain competitive, major Canadian cities must rethink the means and the networks taken to promote their regions to new markets.” says Isabelle Poirier, investment strategist at E&B DATA.

The study highlights the top 20 Canadian cities based on the usage of social media tools in particularly the cities of Halifax, London, Hamilton, Ottawa and Calgary.

The report is available at www.ebdata.com as well an abstract will be published on Intelegia’s blog, Tools For Thought at http://intelegia.com/mediacenter/tools_for_thought

McKinsey – How Web 2.0 Usage Is Changing Over Time

McKinsey, a leading organizational consulting firm, has just released its most recent study regarding the usage of Web 2.0.

From a read of the announcement, it appears that collectively we are still on the path towards social computing becoming a fixture in the knowledge-based workplace … hardly a surprise.

I (and many others) have said here, and elsewhere, that the ubiquitous presence of the Web, the growing ease-of-use of tools and services, and the growing understanding of productivity in a networked era, are leading inexorably to a fundamental re-think of the way(s) knowledge work is carried out and the type(s) of organizational culture necessary to support that productivity.

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Across all categories, the use of Web 2.0 technologies by employees for internal purposes has increased from 53% in 2007 to 65% of respondents in 2009.

The largest components of growth have come from using Web 2.0 to develop new products / services internally, to manage internal knowledge and to reinforce the company culture via tools such as internal social networking applications.

The companies who have embedded these tools in their day-to-day activities and processes have seen the largest impact by improving communication across silos to reduce duplicate work and leverage experts in other areas.

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The report notes that enterprise use of Web 2.0 technologies to connect and interact with business partners and suppliers has slowed down or stagnated … again, not much of a surprise given the often transactional nature of those relationships and the fact that electronic connections between those parties have existed in one form or another for quite some time now.

The final statement of this most recent McKinsey report offers, in my opinion, some clear writing on a big wall … “expertise in the use of Web 2.0 technologies is becoming a required skill for all enterprises.

When will your organization adopt, or grow its capabilities and culture with respect to, collaboration platforms and Enterprise 2.0 expertise and dynamics ?

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The momentum we see in the growth of Web 2.0 technologies implies we will see higher penetration in 2010 for using these technologies for employees to collaborate and to facilitate interactions with customers.

To drive increased usage for managing interactions with suppliers and partners, companies will need to find ways use these technologies to augment the formal relationships between business entities and not substitute formal interactions with more ad hoc ones.

Nonetheless, it is clear that expertise in the use of Web 2.0 technologies is becoming a required skill for all enterprises.

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