Magento Announces Apple iPad and Android Support for Magento Mobile

February 16, 2011 · Leave a Comment
Filed under: Featured, Magento Cart 

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Branded Native Storefront Applications on iPhone, iPad and Android

Last May Magento announced Magento Mobile for iPhone, a powerful application that enables merchants to create unique, branded experiences for their customers on their iPhones.  In that time companies such as The North Face and Easton Bell Sports have built custom-designed mobile experiences that extend the power of their Magento stores to the iPhone.




Now Magento is expanding Magento Mobile to the iPad and Android platforms.  Like the iPhone version, Magento Mobile for iPad and Android enable merchants to create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.  Now merchants can provide the best shopping experience possible to customers based on the device they are using.  And of course, Magento provides an industry-leading mobile web shopping experience for any customer that does not have your native application installed.

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Product Features & Benefits

  • Seamless Storefront Integration
    With the new Magento-mobile admin, you’ll bring the functional powerhouse of Magento eCommerce to your mobile commerce channel, including full integration with your store’s catalog, checkout, inventory, reporting, and much more!
  • Manage Multiple Devices
    Easily manage multiple devices with a single installation. Coming later this year, easily extend your mobile presence to the iPad and Android devices.
  • Hassle Free Submissions
    Supporting a native app can be time consuming and tedious, so we manage the submission & support lifecycle for one low monthly fee. We manage the complexity of mobile apps so you can focus on running your business!
  • Fully Customizable
    Deploy new device-specific features and branded themes with just a few clicks. Quickly update the colors and appearance of your app with the new Magento mobile admin, even after customers have downloaded your app.
  • Engage Your Customers
    If you want to build deeper relationships with your most profitable customers, smartphones are the way to do it. From geo-targeted push notifications to immersive native experiences, mobile apps unlock new opportunities that will take your business to the next level!
  • Low Cost of Ownership
    Magento’s cost-efficient approach allows you to bring best-in-class mobile experience to your customers without the high price tag. Pay only for the features and devices you want while Magento handles the ongoing maintenance of your app in the iTunes marketplace.

Pricing

Magento Mobile is available immediately for a one-time fee of $799 and a monthly fee $69 per platform.  Learn more at www.magento.com/product/mobile.

Magento Mobile Launches

September 11, 2010 · Leave a Comment
Filed under: Featured, Magento Cart, Shopping Carts 

Mobile commerce has been growing quickly, and there is significant demand for merchants who want to mobilize their business.  And although Magento has provided mobile web optimized themes (WAPs) since 2008, a majority of retailers want engage their customers with the rich & personal features that only mobile apps provide.  However, the cost and time to build, integrate, deploy and manage these native apps for various popular devices is significant, and therein lies the basis for our product. Magento Mobile will enable our over 70,000 merchants to easily create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.  The product includes a new administrative manager (available for free on Magento Connect), a native iPhone app that is fully customizable (colors, images, buttons, etc), and a service where Magento manages the submission and maintenance process for the iTunes App Store.  Magento Mobile is compatible with previous versions of Magento, including Community Edition 1.3+, Enterprise Edition 1.6+, and Professional Edition 1.8.

Launch Customers

Many of the world’s top retailers and emerging brands will be deploying apps through Magneto Mobile in the very near future. OKSkate is currently live in the app store (download here), with more apps to come from The North Face (EMEA), ‘47 Brand, The Miami Dolphins Store, Smart & Sexy, and many more.

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Launch Partner:  PayPal Mobile

PayPal is investing heavily in mobile-payments technology, and we’re pleased to announce that we’ve worked closely with PayPal to integrate their new product, Mobile Embedded Payments (MEP), into Magento mobile.  Merchants who already use PayPal will benefit by offering a native payment experience that drives higher conversations.

Product Features & Benefits

Seamless Storefront Integration
With the new Magento-mobile admin, you’ll bring the functional powerhouse of Magento eCommerce to your mobile commerce channel, including full integration with your store’s catalog, checkout, inventory, reporting, and much more!

Manage Multiple Devices
Easily manage multiple devices with a single installation. Coming later this year, easily extend your mobile presence to the iPad and Android devices.

Hassle Free Submissions
Supporting a native app can be time consuming and tedious, so we manage the submission & support lifecycle for one low monthly fee. We manage the complexity of mobile apps so you can focus on running your business!

Fully Customizable
Deploy new device-specific features and branded themes with just a few clicks. Quickly update the colors and appearance of your app with the new Magento mobile admin, even after customers have downloaded your app.

Engage Your Customers
If you want to build deeper relationships with your most profitable customers, smartphones are the way to do it. From geo-targeted push notifications to immersive native experiences, mobile apps unlock new opportunities that will take your business to the next level!

Low Cost of Ownership
Magento’s cost-efficient approach allows you to bring best-in-class mobile experience to your customers without the high price tag. Pay only for the features and devices you want while Magento handles the ongoing maintenance of your app in the iTunes marketplace.

Sign up and Pricing

Getting setup with Magento Mobile is quick and easy.  There is a one-time setup fee of $799 and an annual maintenance fee of $699 (or $69 monthly).  More details on pricing and installing Magento Mobile are available at the new Magento-mobile product page.

Magento Mobile: World’s First Integrated, Native Mobile Commerce Platform get it

The Magento team is pleased to announce the launch of Magento mobile, a new product that will allow Magento merchants to easily create branded, native mobile storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform. The product includes a new administrative manager, a native iPhone app that is fully customizable, and a service where Magento manages the submission and maintenance process for the iTunes App Store.

Learn more by visiting the Magento mobile product page and sign-up to be the first to launch a native mobile app, fully integrated with Magento.

Magento: Announcing the Launch of Magento Mobile

May 28, 2010 · 10 Comments
Filed under: eCommerce, Featured, Magento Cart, Shopping Carts 
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The Magento team is pleased to announce the launch of Magento mobile, a new product that will allow Magento merchants to easily create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.  The product includes a new administrative manager (which we wrote about earlier this week), a native iPhone app that is fully customizable (colors, images, buttons, etc), and a service where Magento manages the submission and maintenance process for the iTunes App Store.

The Mobile Opportunity

We’re witnessing a large shift online, where consumers are becoming more comfortable with using mobile devices to access the internet and purchase products.  What we’re also seeing is that native apps are becoming the preferred way that consumers engage with brands and mobile storefronts.  This makes sense since mobile-browser apps (WAPs) are often very slow and don’t offer the rich, compelling experiences that native apps do.  What is also interesting is that Amazon and eBay have the largest share of total mobile-commerce revenues, and their native apps are just mobile versions of their web stores, with perhaps a couple native features sprinkled in.  How effective is this approach?  In 2009, eBay drove $500M in mobile revenues.  In 2010, they project $1.5B.  The era of mobile commerce has begun!

The Mobile Challenge for Merchants

As big an opportunity as mobile is, merchant have difficulty moving forward for several reasons.  First, creating tightly-integrated mobile + website experiences requires a tremendous amount of development, especially when you bring multiple mobile devices into the equation.  Second, there is the cost to develop the native applications (and even find the resources), as well as the time and money to submit and support this application in the iTunes marketplace (and/or other marketplaces).  If we estimate the costs of each of these items, the prices become so high that it is no wonder why so many brands are not yet taking advantage of this opportunity.  We’re glad to announce that there is now another way.

Introducing Magento Mobile

Magento mobile includes:
1. A new admin manager, which will be distributed as an extension that is available for Community edition 1.3+, Enterprise 1.6+, and Professional 1.8+.
2. A fully-customizable iPhone application, which includes several best of breed features that users will love
3. A submission process that Magento manages for a store owner so that they can focus on their core business while we manage the complexity in the background for a low annual fee.

Launch Partner:  The North Face (Europe)

The North Face, will be launching the very first iPhone app “shop” powered by Magento mobile.  The app will be available in early June in Sweden & the UK only.  Here is a quick demo of the app while we were in Paris for the annualBargento event.

Launch Partner:  PayPal Mobile

PayPal is investing heavily in mobile-payments technology, and we’re pleased to announce that we’ve worked closely with PayPal to integrate their new product into Magento mobile.  Merchants who already use PayPal will benefit by offering a native payment experience that drives higher conversations.

Product Features & Benefits

Seamless Storefront Integration
With the new Magento-mobile admin, you’ll bring the functional powerhouse of Magento eCommerce to your mobile commerce channel, including full integration with your store’s catalog, checkout, inventory, reporting, and much more!

Manage Multiple Devices
Easily manage multiple devices with a single installation. Coming later this year, easily extend your mobile presence to the iPad and Android devices.

Hassle Free Submissions
Supporting a native app can be time consuming and tedious, so we manage the submission & support lifecycle for one low monthly fee. We manage the complexity of mobile apps so you can focus on running your business!

Fully Customizable
Deploy new device-specific features and branded themes with just a few clicks. Quickly update the colors and appearance of your app with the new Magento mobile admin, even after customers have downloaded your app.

Engage Your Customers
If you want to build deeper relationships with your most profitable customers, smartphones are the way to do it. From geo-targeted push notifications to immersive native experiences, mobile apps unlock new opportunities that will take your business to the next level!

Low Cost of Ownership
Magento’s cost-efficient approach allows you to bring best-in-class mobile experience to your customers without the high price tag. Pay only for the features and devices you want while Magento handles the ongoing maintenance of your app in the iTunes marketplace.

Sign up and Pricing

There are limited number of spots available for the first release of this product, and anyone interested in joining the priority list can now sign up on the official Magento-mobile product page.  Pricing at this time will only be shared with those who are selected for the limited release, and we will announce the full price list to the community shortly.

What’s Next?

Moving forward, we plan to build a marketplace of extensions for each mobile device (e.g. digital coupons, augmented reality, etc.) using our successful eCommerce extension marketplace, Magneto Connect, which essentially makes this product the world’s first ever mobile-commerce platform!  We also plan to launch new apps for the iPad and Android devices later this year.