A New Social Google Service?
There’s a lot of speculation about a new Google service called “Google Me” that is supposed to compete with Facebook. Most likely, the service will expand the already existing profiles and activity streams, while adding support for social apps.
Wall Street Journal reports that Google has been in discussion with companies that develop social games for Facebook. “Google is in talks with several makers of popular online games as it seeks to develop a broader social-networking service that could compete with Facebook, according to people familiar with the matter.”
Google’s CEO, Eric Schmidt, said that “the world doesn’t need a copy of the same thing”, suggesting that Google won’t try to imitate Facebook. It’s clear that Google hasn’t anticipated Facebook’s success, placed losing bets and efforts like OpenSocial couldn’t save Facebook’s competitors from extinction.
Now that people spend a lot of time online using Facebook and find information filtered by their friends, even Google’s search engine can become less useful. A lot of information is trapped inside Facebook: social connections, status messages, discussions and Google can’t use most of the data to improve the relevance of search results.
Google has been more concerned with creating open standards for building social apps, for delivering real-time notifications, for public preferences, aggregating social graph data, but it didn’t manage to build a coherent user experience that links all these pieces.
What to search when you’re expecting
Having been a new dad for six months now, I’ve quickly come to learn two valuable parenting lessons. First, being a father is truly a full-time job—and second, sleep is completely overrated. Whether buying the latest bottles, binkies, blankets and bibs, or just blogging about the whole magical journey, becoming a father has been the most invigorating and moving experience of my lifetime.
This week, I’m excited to help introduce our latest search story, New Baby. The video really captures the joys (and costs!) of becoming a new parent. I’d like to share my heart-felt compassion with new dads everywhere (and of course, my wife and the other mothers out there who are the true heroes.) We will all rest when they head off to college—in the meantime, enjoy!
Posted by Murali Viswanathan
Google: Stargazing in Pittsburgh
Humans have always been fascinated by the night sky. And Googlers are no exception. Over the years, Google engineers have used their 20 percent time to create Google Sky, Moon, Mars and most recently Google Sky Map for Android. This handy app, built by engineers in our Pittsburgh office, turns your Android-powered phone into a live map of the night sky. You just point your phone to the sky and it gives you information about the stars and planets that you’re looking at. Since we introduced the app a year ago, Sky Map has been downloaded more than 5 million times.
On Sunday night we had a wonderful opportunity to share our passion for astronomy with our community in Pittsburgh at the Deep Sky Urban Star Party, held in the abandoned swimming pool at Leslie Park in Lawrenceville. We loaded up a bunch of Android phones with Sky Map and joined the Amateur Astronomers Association of Pittsburgh—who brought along their telescopes—and several hundred local residents for a night of stargazing.
As a Sky Map engineer the biggest thrill I get is when we get emails from people who have used our app to show a planet to their children for the first time. At the Star Party we were delighted to have the chance to show people around the night sky in person. It was great to meet so many people who were both excited by astronomy and interested in Google’s technology. Thanks for all of your ideas for new features, and a big thank you to the Leslie Park Pool Collective and all involved for organizing such a fun event.
Photos by Jason Parker-Burlingham
Posted by John Taylor
Life in a Day: Cameras, set, action…today!
What are you doing today? Something routine like cooking breakfast or taking the dog for a walk? Or is it something extraordinary like your child’s first soccer game or your wedding day?
Whatever it is, big or small, we hope you’ll capture it on video and take part in “Life in a Day”, a user-generated documentary that will tell the story of a single day on Earth, as seen through your eyes. You have until 11:59 p.m. local time to film something, so get going. For more information, visit the Life in a Day channel.
Get out those cameras and let’s make film history.
Posted by Nate Weinstein
2010 EMEA Scholars’ Retreat: top CS students share their impressions
Back in June, our Zurich engineering headquarters welcomed 100 of EMEA’s brightest computer science students to our annual Europe, Middle East and Africa Scholars’ Retreat. Recipients of the Google Europe Scholarship for Students with Disabilities joined Anita Borg Memorial Scholars and Finalists for three days of workshops, technical talks, poster sessions, networking events and, of course, lots of fun! Check out our video below to hear from scholars and speakers in their own words:
Our academic scholarships are designed to support a new generation of talented, diverse computer scientists from all backgrounds. If you want to learn more, visit www.google.com/university/emea for a complete list of scholarships, grants and other opportunities available to students and academics.
Posted by Caitlin Pantos
Google Images presents a nicer way to surf the visual web
When you think about “information,” what probably comes to mind are streams of words and numbers. Google’s pretty good at organizing these types of information, but consider all the things you can’t express with words: what does it look like in the middle of a sandstorm? What are some great examples of Art Nouveau architecture? Should I consider wedding cupcakes instead of a traditional cake?
This is why we built Google Images in 2001. We realized that for many searches, the best answer wasn’t text—it was an image or a set of images. The service has grown quite a bit since then. In 2001, we indexed around 250 million images. By 2005, we had indexed over 1 billion. And today, we have an index of over 10 billion images.
It’s not just about quantity, though. Over the past decade we’ve been baking deep computer science into Google Images to make it even faster and easier for you to find precisely the right images. We not only find images for pretty much anything you type in; we can also instantly pull out images of clip art, line drawings, faces and even colors.
There’s even more sophisticated computer vision technology powering our “Similar images” tool. For example, did you know there are nine subspecies of leopards, each with a distinct pattern of spots? Google Images can recognize the difference, returning just leopards of a particular subspecies. It can tell you the name of the subspecies in a particular image—even if that image isn’t labeled—because other similar leopard images on the web are labeled with that subspecies’s name.
And our “Similar colors” refinement doesn’t just return images based on the overall color of an image. If it did, lots of images would simply be classified as “white.” If you’re looking for [tulips] and you refine results to “white,” you really want images in which the tulips themselves are white—not the surrounding image. It takes some heavy-duty algorithmic wizardry and processing power for a search engine to understand what the items of interest are in all the images out there.
Those are just a few of the technologies we’ve built to make Google Images more useful. Meanwhile, the quantity and variety of images on the web has ballooned since 2001, and images have become one of the most popular types of content people search for. So over the next few days we’re rolling out an update to Google Images to match the scope and beauty of this fast-growing visual web, and to bring to the surface some of the powerful technology behind Images.
Here’s what’s new in this refreshed design of Google Images:
- Dense tiled layout designed to make it easy to look at lots of images at once. We want to get the app out of the way so you can find what you’re really looking for.
- Instant scrolling between pages, without letting you get lost in the images. You can now get up to 1,000 images, all in one scrolling page. And we’ll show small, unobtrusive page numbers so you don’t lose track of where you are.
- Larger thumbnail previews on the results page, designed for modern browsers and high-res screens.
- A hover pane that appears when you mouse over a given thumbnail image, giving you a larger preview, more info about the image and other image-specific features such as “Similar images.”
- Once you click on an image, you’re taken to a new landing page that displays a large image in context, with the website it’s hosted on visible right behind it. Click anywhere outside the image, and you’re right in the original page where you can learn more about the source and context.
- Optimized keyboard navigation for faster scrolling through many pages, taking advantage of standard web keyboard shortcuts such as Page Up / Page Down. It’s all about getting you to the info you need quickly, so you can get on with actually building that treehouse or buying those flowers.
And for our advertisers, we’re launching a new ad format called Image Search Ads. These ads appear only on Google Images, and they let you include a thumbnail image alongside your lines of text. Check out our Help Center for more info on how try them out; we hope they’re a useful way to reach folks who are specifically looking for images.
These upgrades are rolling out in most of our local interfaces worldwide over the next few days. We hope they not only make it easier to search for images, but also contribute to a better aesthetic experience. We see images as a major source of inspiration, a way of connecting the world—and their growth is showing no signs of slowing down. We’ll work to make sure Google Images continues to evolve to keep up.
Posted by Nate Smith
Google Reducing carbon footprint with the direct purchase of renewable energy
When Google decided in 2007 to voluntarily become carbon neutral, our intent was to take responsibility for our carbon emissions and promote sustainable environmental solutions. We approach this goal in three ways. First, we minimize our energy consumption; in fact, we’ve built some of the world’s most energy efficient data centers. Second, we seek to power our facilities with renewable energy, like we did in Mountain View, CA with one of the largest corporate solar installations. Finally, we purchase carbon offsets for the emissions we cannot directly eliminate.
We just completed a substantial 20-year green Power Purchase Agreement that allows us to take responsibility for our footprint and foster true growth in the renewable energy sector. On July 30 we will begin purchasing the clean energy from 114 megawatts of wind generation at the NextEra Energy Resources Story County II facility in Iowa at a predetermined rate for 20 years. Incorporating such a large amount of wind power into our portfolio is tricky (read more about how the deal is structured), but this power is enough to supply several data centers.
The wind farm, which began operation in December 2009, consists of 100 GE 1.5MW XLE turbines.By contracting to purchase so much energy for so long, we’re giving the developer of the wind farm financial certainty to build additional clean energy projects. The inability of renewable energy developers to obtain financing has been a significant inhibitor to the expansion of renewable energy. We’ve been excited about this deal because taking 114 megawatts of wind power off the market for so long means producers have the incentive and means to build more renewable energy capacity for other customers.
We depend upon large quantities of electricity to power Google services and want to make large actions to support renewable energy. As we continue operating with the most energy efficient data centers and working to be carbon neutral, we’re happy to also be directly purchasing energy from renewable resources.
Posted by Urs Hoelzle
Google: Deeper understanding with Metaweb
Over time we’ve improved search by deepening our understanding of queries and web pages. The web isn’t merely words—it’s information about things in the real world, and understanding the relationships between real-world entities can help us deliver relevant information more quickly. Today, we’ve acquired Metaweb, a company that maintains an open database of things in the world. Working together we want to improve search and make the web richer and more meaningful for everyone.
With efforts like rich snippets and the search answers feature, we’re just beginning to apply our understanding of the web to make search better. Type [barack obama birthday] in the search box and see the answer right at the top of the page. Or search for [events in San Jose] and see a list of specific events and dates. We can offer this kind of experience because we understand facts about real people and real events out in the world. But what about [colleges on the west coast with tuition under $30,000] or [actors over 40 who have won at least one oscar]? These are hard questions, and we’ve acquired Metaweb because we believe working together we’ll be able to provide better answers.
In addition to our ideas for search, we’re also excited about the possibilities for Freebase, Metaweb’s free and open database of over 12 million things, including movies, books, TV shows, celebrities, locations, companies and more. Google and Metaweb plan to maintain Freebase as a free and open database for the world. Better yet, we plan to contribute to and further develop Freebase and would be delighted if other web companies use and contribute to the data. We believe that by improving Freebase, it will be a tremendous resource to make the web richer for everyone. And to the extent the web becomes a better place, this is good for webmasters and good for users.
We look forward to working with the talented Metaweb team. We’ll be sure to share details on our progress in the coming months. In the meantime, if you’re interested to learn more about Metaweb’s technology, we encourage you to read their post and do check out the helpful video there.
Posted by Jack Menzel
Google and the Value of Social Networking
Many people wonder why Google didn’t manage to build successful social services. Orkut’s success is limited to Brazil and India, iGoogle’s social gadgets aren’t popular, Friend Connect isn’t widely used, Google Buzz has a lot of potential, but not much success.
Aaron Iba, a former Google employee, thinks that Google failed to realize the value of social networking:
I worked at Google in 2005 and briefly on the Orkut team. I encountered an environment that viewed social networking as a frivolous form of entertainment rather than a real utility, and I’m pretty sure this viewpoint was shared all the way up the chain of command to the founders.
At that time, hardly anyone at Google actually used Facebook, so they just didn’t understand what people were getting out of social networking products. Incredibly, many people on the Orkut team did not use their own product (let alone Facebook) outside of work. By contrast, everyone I know who worked at Facebook was a passionate user of that product.
Ultimately, I believe Google didn’t succeed at social networking because of this widespread misunderstanding of the value in social networking products.
Google’s attempts to build social services were unsuccessful because they didn’t add a lot of value. Paul Adams, user experience researcher at Google, thinks that “the social web is not a fad, and it’s not going away. It’s not an add-on to the web as we know it today. It’s a fundamental change, a re-architecture, and in hindsight its evolution is obvious. The emergence of the social web is simply our online world catching up with our offline world.”
Google: Use Chrome like a pro
We’re proud of the Chrome browser and the great extensions that its developer community has created, and we hope you enjoy them! They can all be found at chrome.google.com/extensions.
- Opinion Cloud: Summarizes comments on YouTube videos and Flickr photos to provide an overview of the crowd’s overall opinion.
- Google Voice: All sorts of helpful Voice features directly from the browser. See how many messages you have, initiate calls and texts, or call numbers on a site by clicking on them.
- AutoPager. Automatically loads the next page of a site. You can just scroll down instead of having to click to the next page.
- Turn Off the Lights: Fades the page to improve the video-watching experience.
- Google Dictionary: Double-click any word to see its definition, or click on the icon in the address bar to look up any word.
- After the Deadline: Checks spelling, style, and grammar on your emails, blog, tweets, etc.
- Invisible Hand: Does a quick price check and lets you know if the product you are looking at is available at a lower price elsewhere.
- Secbrowsing: Checks that your plug-ins (e.g. Java, Flash) are up to date.
- Tineye: Image search utility to find exact matches (including cropped, edited, or re-sized images).
- Slideshow: Turns photo sites such as Flickr, Picasa, Facebook, and Google Images into slideshows.
- Google Docs/PDF Viewer: Automatically previews pdfs, powerpoint presentations, and other documents in Google Docs Viewer.
- Readability: Reformat the page into a single column of text.
- Chromed Bird: A nice Twitter viewing extension.
- Feedsquares: Cool way of viewing your feeds via Google Reader.
- ScribeFire: Full-featured blog editor that lets you easily post to any of your blogs.
- Note Anywhere: Digital post-it notes that can be pasted and saved on any webpage.
- Instant Messaging Notifier: IM on multiple clients.
- Remember the Milk: The popular to-do app.
- Extension.fm: Turns the web into a music library.
Posted by Jonathan Rosenberg
Follow Us
Subscribe to RSS
Earn a Dollar daily
