Google tests a way to monetize Goggles, the mobile application for visual search. “A year ago, Google introduced a smartphone application that lets users take photos of objects and get search results in return. The company will take that capability into the world of marketing with an experiment allowing five [US] brands to use the application in their promotional materials”. Here are the five brands that are part of the experiment: Buick, Delta, Diageo, Disney and T-Mobile.
Android and iPhone users in the US will be able to scan the magazine ads for Buick Regal, T-Mobile G2 and the movie posters for Disney’s “Tron: Legacy” to find more information from the official sites.
Michael Slinger, Google’s head of mobile search advertising sales in North America, says that “it’s a learning experiment for us more than an opportunity to make money,” but it could be another reason to use Google Goggles.