Ever since Google acquired FeedBurner, the feed management service hasn’t improved significantly. After a painful process of migration to Google’s infrastructure and the launch of AdSense for Feeds, FeedBurner started to stagnate.
“The real story is what’s new under the hood: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens. Additionally, if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can for the first time get stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place. Again, all within seconds of posting your content.”
The new interface is inspired by Webmaster Toosl and it doesn’t include all the features from the old FeedBurner. It’s all about stats and it’s really fast. FeedBurner’s real time stats will convince many people to visit the site more often and see how many Twitter users read their posts.