What Are The Top Brands On Facebook?

AllFacebook boasts a nice feature where you can see what the top performing Facebook Pages are – meaning which Pages have gathered the largest following to date. The problem is that there’s apparently a significant lag, and that the data presented is therefor inaccurate (for example, it undercounts the number of fans of the popular Texas Hold’em Poker page by nearly 1.5 million).

Enter Fan Page List, which is entirely dedicated to ranking the most popular Pages on Facebook as well as rankings for various categories, such as Actors, Politicians, Movies, Games, TV Shows, News, Athletes and more, in real time.

One of the categories that is the most interesting is the list of top brands on Facebook.

Let’s have a look, shall we?

The most popular brand on Facebook is … Facebook, with just over 9 million fans. The only other Internet / technology brands in the top 25 are YouTube (#4 with 5,082,029 fans) and Google (#21 with 1,269,926 fans). Food and clothings brands seem to do much better.

In case you’re wondering why Apple is nowhere to be found in the top brands ranking: the Cupertino company doesn’t even have a proper Facebook Page to begin with (it looks like facebook.com/apple was taken by someone else). Microsoft does, but only comes in at #99 with 117,444 fans. But hey, at least they still made the top 100 list, right?

Here are the top 10 brands on Facebook (for the full list, go here):

1) Facebook (9,024,542 Fans)
2) Starbucks (7,217,370 Fans)
3) Coca-Cola (5,529,595 Fans)
4) YouTube (5,082,221 Fans)
5) Disney (3,475,487 Fans)
6) Victoria’s Secret (3,436,811 Fans)
7) Converse (2,743,227 Fans)
8) McDonald’s (2,260,698 Fans)
9) H&M (2,045,964 Fans)
10) MTV (1,871,241 Fans)

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Facebook acquires Divvyshot To Make its Photos Better

Facebook just bought up Divvyshot, a Y Combinator-backed startup that launched last March. Divvyshot was in the midst of raising an angel round when Facebook swept in with a better offer. The amount of the acquisition is not being disclosed, but it was likely small. Buying Divvyshot is a talent acquisition for Facebook. Founder Sam Odio and the two other Divvyshot team members will be joining Facebook and working on Facebook Photos, which is the largest photo-sharing service in the world.

Divvyshot is a group-sharing photo site which takes a slightly different approach than other photo sites. Most photo sites think of the photos as tied to the camera. Odio designed Divvyshot so that photos are tied to places, people, and events. So instead of 50 different shots of the same event, 50 people can all share the same photo. Facebook Photos works on a similar principle, if in a more ad-hoc fashion. People upload photos and tag the people in them. When you get tagged in someone else’s photo, it gets shared with you. If the Divvyshot acquisition is any indication, there will be many more ways to automatically share photos through Facebook in the future.

Divvyshot itself will be shut down. The site has 40,000 active, but loyal, users. Instead, Odio and his team will take what they learned at Divvyshot and apply it to the much larger canvas of Facebook Photos. Existing Divvyshot users will be able to continue to use the site, but no new accounts will be able to be created, and its iPhone app will be taken off of iTunes.

Currently, Divvyshot albums can be edited by multiple users, and can be set as private (only allowing designated friends to upload photos) or public, which lets anyone upload their photos to the album. All photos are presented at a fairly high resolution on the site, and are also available at their original quality for download (you can also download entire albums at a time as .zip files). Divvyshot has deep integration with photo services including Flickr, Facebook and Twitter so you can upload all your photos from these sites. The site recently launched an iPhone app that lets users upload and monitor event activity in real-time and contains much of the core functionality as the web application.

CrunchBase Information


Facebook obtain registered trademarks in the United States for “Developer Garage” Trademark

Facebook has lately been ramping up efforts to obtain registered trademarks in the United States and other countries and regions for a number of products and services it offers or intends to offer in the future.


Fresh off the heels of applying for a trademark for Credits, its virtual payment system, the company is now attempting to gain exclusive rights to the use of the term “Facebook Developer Garage”.

In case you’re not aware, Facebook Developer Garage events are developer get-togethers hosted all over the world, which are being described as “a place to explore, get gritty, tinker, experiment, and test out ideas for Facebook Platform”.

Interestingly, Facebook filed for a trademark in three separate classes, only one of them including “sponsoring and organizing online and live exhibitions and events in the field of software development”. I’m not sure if that means Facebook intends to use the term ‘Developer Garage’ for more endeavors in the future or if they’re simply covering all their bases, but here are the descriptions of the two other classes the company applied a trademark for:

International Class 009: Computer software development tools; computer software for use as an application programming interface (API); application programming interface (API) for computer software which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks.

International Class 042: Computer services, namely, creating virtual communities for registered users to organize groups and events, participate in discussions, and engage in social, business and community networking; computer services, namely, hosting electronic facilities for others for organizing and conducting meetings, events and interactive discussions via communication networks; application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; providing an online network service that enables users to transfer personal identity data to and share personal identify data with and among multiple websites; providing information from searchable indexes and databases of information, including text, electronic documents, databases, graphics and audio visual information, on computer and communication networks; providing temporary use of non-downloadable software applications for social networking, creating a virtual community, and transmission of audio, video, photographic images, text, graphics and data; computer services in the nature of customized web pages featuring user-defined or specified information, personal profiles, audio, video, photographic images, text, graphics and data.

Trademark applications for ‘Facebook Developer Garage’ were filed in the U.S. on the 24th of March, and in Europe on the 29th of March.

Facebook Likely To Release A “Like” Button

There will be lots of news leaking about Facebook’s product announcements at their upcoming F8 Developer Conference in April. That’s because they’re already starting to test out a lot of the new stuff with third party developers, and once two people know a secret, it isn’t really a secret any more.


One of the new features we’ve been hearing about is the extension of Facebook Connect and the Facebook API to allow publishers to add a “Like” button to any piece of content on their site.

Sound trivial? It isn’t. This is likely part of Facebook’s Open Graph API project that will incentivize third party sites to interact deeply with Facebook by sharing content and associated metadata.

Today you can “share” content with Facebook via a simple button (you can see our implementation at the top of this post). The new Like feature goes way beyond the Share button, we’ve heard.

Good for publishers? Yes. But it’s also very, very good for Facebook as hundreds of thousands of websites will rush to format their content to exactly Facebook’s preference and send over all their data without a second thought.

One way to think of this, says a source with knowledge of the product, is this. Google spends billions of dollars indexing the web for their search engine. Facebook will get the web to index itself, exclusively for Facebook.

Yes, it’s a big idea. Or, as MG put it, the entire Internet will be turned into a tributary system for Facebook. And it all flows from a simple Like gesture, and a few other features we’ll be writing about shortly.

Facebook Opening its New Office in India- Hyderabad

As more and more people share and connect on Facebook, we are growing our operations and teams to support them around the world. Just last week, we announced plans to invest in a new Austin, Texas, office, and today in India we unveiled our intentions to open an office in Hyderabad.
Both of these offices will allow us to better serve the more than 400 million of you now using Facebook worldwide, as well as our growing number of advertisers and developers. We are now hiring people to join the online sales and operations teams that we’re forming in these new locations.

By having multiple support centers in a variety of time zones, we can provide better round-the-clock, multi-lingual support.

The new offices come at a significant time in our international growth. Seventy percent of the people using Facebook are outside the U.S. and are accessing the service from more than 70 languages. In India alone, we’ve seen rapid growth and now have more than 8 million people there actively connecting on Facebook with their friends, family, and other people they know, both within India and around the globe.

The new operations centers in Austin and Hyderabad will supplement our support teams in our Palo Alto, Calif., headquarters and office in Dublin, Ireland. We’re proud to now call America’s Lone Star State and India’s City of Pearls home.

For job opportunities in either location, visit www.facebook.com/careers.

Don Faul, a director of global online operations at Facebook, is looking forward to brushing up on his cricket skills during his next trip to India.

Get Satisfaction On Facebook To Socialize Customer Support

Build a viral and loyal community by transforming your fan pages into a service center and advocacy hub

First ImageA Get Satisfaction support page within your Facebook community

With Get Satisfaction, the fan page is transformed into a powerful source of social knowledge that extends far beyond Facebook. Just as on your wall, the Get Satisfaction App allows customers post questions, feedback, concerns, praise … but before they post, we’ll search all the community and display the conversations, answers, and responses right there inside Facebook. If they post a new topic, that too becomes a part of the Get Satisfaction community.

Leverage the power of Facebook fans — your most social customers — to become a part of your larger customer community. Because all this social content is hosted in the Get Satisfaction platform, it is highly optimized for search engines and can also be syndicated on your website or pushed into your CRM. This new actionable intelligence delivers valuable consumer insight that ripples throughout the organization and into customer service, consumer relations, sales/marketing, R&D, and product development.

Those who already have a Get Satisfaction community and a Facebook fan page can chose from two integration plans:

Social Engagement Hub on the Facebook Fanpage

A custom integration for brands and high volume communities that lets you fully brand the community experience inside Facebook fan pages with:

  • Brand customization and banner real estate in the fan page community
  • Configurable viral post messaging to maximize acquisition of new fans
  • Customizable tab name
  • And much more, available upon request…

Support Tab on the Facebook Fan Page – Coming Soon!

The simplest and most effective way for small and medium companies to use the Fan Page App to support their customers on Facebook.

Now Yahoo Contacts Gets Facebook Connect

Last December, Yahoo announced that it would be rolling out a deep integration of its products with Facebook Connect, essentially outsourcing all things social to the world’s most popular social network. Today marks one of the initial demonstrations of this partnership, with Yahoo Contacts now connected to Facebook.

Now Yahoo allows you to add your Facebook friends’ email addresses to your Yahoo Contacts via Facebook Connect. In the Import Contact landing page of your Yahoo account, you’ll be able to select Facebook (importing from Gmail and Hotmail already exists). Once you authorize the connection with your Facebook credentials, your friends’ email addresses from their Facebook profiles will be added to your Yahoo Contacts. Yahoo will scan the imports and delete any duplicates.

As we’ve written in the past, Yahoo’s move with Facebook shows that the company has given up on leveraging the existing social connections among Yahoo email, address book and messenger users, and thus, weakens its ability to monetize this social graph. And Yahoo also just added Twitter integration to its products as well. While Google’s Buzz may have its problems, at least Google is making an effort to try to develop technologies that use its communications products to build a social graph. Perhaps Yahoo CEO shouldn’t bite the hand that feeds her.

Now Google Real-Time Search Now Includes Facebook Status Updates

Google has just announced via tweet that it’s integrating Facebook Page updates into its real-time search results. Google first revealed that this was coming back in December, when it first started including real-time data in its search results. Other data sources for Google’s real-time results include MySpace and Twitter.


The only problem with the new addition is that Facebook is only granting Google access to updates from its 3 million Pages, which are generally for celebrities, politicians, brands, and local businesses — not your average Facebook user. That information could occasionally be useful, but the power of real-time search comes from having a large number of contributors. Facebook has a huge amount of data from its 400 million active users, but it isn’t sharing most of that with Google. Instead, it’s only granting full acess to user updates to Bing (though that isn’t live yet).  Bing will still only be getting status updates that are shared with /06/24“Everyone“, but with its recent privacy overhaul in December, Facebook ensured that it would have far more of those than it used to.

Unlike Twitter, which is reportedly making money off of its search deals with Bing and Google, Facebook isn’t charging the search engines for its data. According to Danny Sullivan at Search Engine Land, Facebook is giving away the status updates because they may drive more people back to the social network.

Facebook background Checks-In On Loopt


Facebook has been doing background checks, known as due diligence, on the location-based social network Loopt, a source with knowledge of the talks tells us. Generally speaking, due diligence of this kind is only performed when a company is in acquisition or fundraising talks.

Loopt won’t comment on this story, and a Facebook spokesperson says “As a practical matter, we don’t comment on rumor and speculation.”

There is no indication that Facebook has made an actual offer to buy Loopt at this time, and in fact we don’t even have direct information that negotiations are taking place. But it’s clear that Facebook is at least considering acquiring Loopt, and/or others in this space.

It’s also not clear that Facebook is the only company taking a look at Loopt. Google is also highly interested in the mobile social and location space. Their recent launch of Buzz, which allows check-ins of locations via a mobile device, is just one indication of that.

But Facebook is clearly furthest behind. They have one of the most popular mobile applications but have to date ignored location features and the increasingly popular checking-in at locations via mobile devices. Part of their hesitation is likely due to privacy concerns around disclosing location information, even at the user’s request. But they’ve also clearly just sat on the sidelines as well as the space developed, and recently surged in activity.

It’s time for Facebook to make their move. Jupiter Research recently stated that location based services could generate nearly $13 billion in revenue by 2014. Facebook wants their share of that.

Loopt competitors like Foursquare and Gowalla have the biggest press footprint with mobile location applications, getting lots of attention from the early adopters in Silicon Valley. But Loopt has the most users by far. And they also have longstanding carrier relationships that bring in real revenue.

Loopt was one of the hot location-based networks early on, with founder Sam Altman even getting stage time during the initial App Store unveiling event. But Loopt, like Google’s Latitude, was intially built around the “always-on” idea of location. This is something that hurt it because the iPhone did not allow third-party applications to run in the background. Meanwhile, “check-in” based services like Foursquare and Gowalla grew in popularity. Loopt has since repositioned itself as more of a check-in based service, but despite its large user base, it’s not clear if its users will adapt to this change.

Potential advertisers pitching them about a new app completely built around the idea of check-in specials. Notably, this app was to be entirely built on top of Facebook’s social graph, utilizing Facebook Connect. This app is an offshoot of GeoGraffiti, a Y Combinator startup that Loopt itself acquired last year.

Facebook Drives 44 Percent Of Social Sharing On The Web

If you are still wondering why Google is pushing so hard with its new product Buzz, it is because it wants in on social traffic. For many sites on the Web, social traffic coming through Facebook, Twitter, and MySpace is beginning to rival, and in some cases overtake, search traffic as the single biggest source of traffic. This traffic comes from shared links, photos, and videos. By its own numbers, 5 billion pieces of content are shared on Facebook every week.

What isn’t easily appreciated is the extent to which such social sharing is tied to different identity and authentication platforms across the Web. If you can log into a site easily using your Facebook or Twitter account, it is easier to broadcast links from that site to your friends.

To get a sense of which services on the Web drive the most sharing, I asked Gigya for some stats. Gigya powers sharing widgets on more than 5,000 content sites, including ABC.com. NBA.com, PGA.com, Answers.com, and Reuters. Consumers can click a share button on these sites and send an article link, photo, or video via a menu of different services including Facebook, Twitter, MySpace, Yahoo Mail, Gmail, and AOL. Over the past 30 days, people have shared almost a million items over the Gigya network. Facebook and Twitter dominate with about three quarters of all shared items between them. Here is how the services break down (note that these are relative numbers) :

Distribution of shared items
Facebook: 44%
Twitter: 29%

It makes sense, people prefer to broadcast links rather than share them one at a time via email. Although Yahoo makes a strong third-place showing. When it comes to authentication, simply using your existing username and password to log into another site, Facebook is still the most popular via Facebook Connect, but only just barely. Google via Gmail and Yahoo are almost equally popular, at least on certain types of sites where people are just reading for themselves like news sites. On entertainment sites where people are more likely to share content, Facebook Connect makes up the majority of logins.

Here are the stats:

Share of Authentication By Platform:

News sites:
Facebook: 31%
Google: 30%
Yahoo: 25%
Twitter: 11%
AOL: 3%

Entertainment sites:
Facebook: 52%
Google: 17%
Yahoo: 12%
Twitter: 11%
MySpace: 7%
AOL: 1%

Facebook Chat is also a strong option, making up more than half of all live event chats measured by Gigya.

Live Event Chat:
Facebook: 56%
Twitter: 28%
Yahoo: 9%
MySpace: 7%

Update: A broader view of sharing on the Web comes from Gigya competitor AddThis, which has its sharing buttons on more than 600,000 Websites. (Gigya tends to be on larger content sites). AddThis also shows Facebook on top when it comes to sharing on the Web, but with a smaller 33 percent share. Twitter is at 9 percent, but it gets beat by email and printing out content as options provided by AddThis. Even with these broader numbers, more than 40 percent of sharing is through Facebook and Twitter.

Top 10 Services, Overall

Facebook: 33%
Email: 13%
Twitter: 9%
Favorites: 8%
Google: 6%
MySpace: 6%
Digg: 3%
Live: 3%
Delicious: 3%