Magento Acquire by eBay

eBay Agrees to Acquire Magento

The past several years have been an amazing journey for Magento, as we’ve grown from a new open source platform into an eCommerce leader. Along the way, we’ve built not only a platform, but a company and a worldwide community. Together, we’ve identified opportunities, taken risks, innovated, struggled, succeeded, and changed the face of eCommerce. Today marks a milestone on this journey as we announce the most exciting news in our company’s history.

Magento has reached an agreement to be acquired by eBay Inc. We believe this move will open incredible opportunities for the entire Magento ecosystem.

The Big Picture

Why is this acquisition so exciting for all of us? eBay is evolving to become a strategic commerce partner focused on delivering new ways for merchants of all sizes to drive innovation. As a centerpiece of this strategy, they are building a global, open commerce platform that leverages the worldwide developer community. And Magento will be at the core of this new, open commerce platform, called “X.Commerce.”

Magento & eBay

As many of you know, Magento has had a relationship with eBay for some time. In March 2010, eBay became our first outside investor. Over the past year, eBay has gotten to know our platform, our culture, and our community. They have experienced the passion of the Magento ecosystem, and they are eager to harness the power of this ecosystem to create the next generation of eCommerce innovation.

Magento Forward: The Details

How will this acquisition impact our organization, customers and partners? It’s too soon to know all the details, but there are a few things we know. Magento will continue to operate out of LA, with Yoav Kutner and me as its leaders following the closing. We’ll continue building our team and our enhancing our product line, including the Magento Community, Enterprise, and Mobile Editions, as well as Magento Go and the Magento Go Platform. And we’ll continue strengthening our training, education, packaged consulting services and support efforts around the world.

Through it all, we’ll be collaborating with our colleagues at eBay on developing the X.Commerce platform and defining the next generation of eCommerce innovation.

Yoav and I recorded a short video message for the community – you can find it on our blog, along with FAQs about the pending acquisition.

Creating The Future Together

To all the members the Magento family: we thank you for all the passion, expertise and hard work that you’ve invested in Magento. Thanks to you, Magento finds itself exactly where we’ve always aimed to be: at the core of eCommerce. We are thrilled to become part of a larger organization that recognizes – as we always have – that the future of eCommerce is global, innovative and open. We look forward to creating that future with all of you.

Warm Regards,

Roy Rubin
Co-Founder and CEO, Magento

eBay To Sell Goods Through Mobile Devices In 2010

This morning, eBay introduced two new iPhone applications, designed to make sellers’ lives easier when it comes to listing items on the giant online marketplace from their Apple phones. The ecommerce juggernaut also casually mentioned that it is on pace to reach a whopping $1.5 billion worth of goods sold via mobile phones in 2010 – more than double the mobile GMV (gross merchandise value) it registered in 2009 ($600 million).

The company claims its primary iPhone app, which is available in more than 190 countries and eight languages, has been downloaded 8 million times to date, and that 1 item is purchased using eBay mobile every 2 seconds. Also, eBay disclosed that it will have an iPad version of the eBay app ready at launch day (April 3).

One of the two iPhone apps being launched today is for the global marketplace (iTunes link), while the other is for eBay’s new classifieds site, (iTunes link).

With the apps, sellers can quickly take a picture of an item, list it in eBay’s auction format free of charge and share listings on Facebook or Twitter.

Registered buyers, in turn, can easily purchase items via the mobile apps, particularly when using the PayPal Mobile app for iPhone, which allows users to quickly email money or “bump” iPhones with a seller to transfer funds between PayPal accounts.

Here are video demos of the two iPhone apps: