Google Now Introduces Collaborative bookmarking with lists

Earlier this month Google added stars in search so that you can easily mark and rediscover your favorite websites. Today we’re debuting lists in Google Bookmarks, an experimental new feature that helps you easily share those sites with friends. Now its Time for Bookmarking.

Bookmarks are a great way to keep track of your favorite content across the web and we want to help you share them with your friends. To use lists, visit Google Bookmarks at or by clicking “Manage all” in your Google Toolbar. From there, select the links you want to share and click “Copy to list.” Lists are private by default, but once you’ve created one you can share it with specific friends or even publish it to the web. For example, if a friend of yours is visiting Seattle for the first time and you have some local attractions bookmarked, you might want to create a new list for “Seattle attractions” and share it with your friend.

Sharing lists can help you collaborate with your friends on common interests or activities. Let’s say you’re planning a group trip to Paris. With a list, everyone can contribute useful links and resources, such as packing lists, hotel links, flight information and attractions. You could also create lists for your favorite hobbies, and then share them with friends who share your interests. Lists dynamically generate previews for many pages so you can get a sense of the site before clicking.

Lists also help you discover new web content. For example, once you’ve created your list of favorite Seattle attractions, Google will algorithmically analyze your list to identify other potentially relevant links, such as the Seattle Aquarium. Similarly, when we detect that a list is relevant to a specific region, we provide a map of those places and relevant info for each place, such as addresses, hours and reviews.

We’re launching lists as an experimental feature so that we can quickly test it out and get feedback. Visit Google Bookmarks on in English to try it out and let us know what you think. You can also learn more about lists in our Help Center.

Posted by Christina Chen, Product Manager

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