To continue helping our publishers, today Google’re excited to be rolling out a completely new AdSense interface to all of our AdSense publishers, globally, in more than 30 languages and in each of the 200+ countries where AdSense is available. The AdSense interface is how publishers set up, manage, optimize and see reports on the ads on their sites.
With this new interface, AdSense is even easier to use, and we’re also providing publishers with all the tools they need to manage and increase their advertising revenue. We used lots of direct feedback from our publishers to make this overhaul. If you’re an online publisher, it helps you in three main ways:
- More insights. We’ve built in simple, graphical reporting and more options for you to easily slice and dice your data, so you can see at a glance what ads are working and which are not, and adjust your strategies accordingly.
- More control. We’ve made our ad controls richer and simpler to use, so you can better control which ads and advertisers you want to appear on your sites.
- More efficiency. It’s now much easier to quickly see earnings and payment information, to run reports, to find relevant features and help, and to make account changes. Our engineers have spent countless hours making sure that the interface is stable and blazing fast. We’ve also spent many hours in our usability labs with publishers, focused on making the interface easy to learn and use for all types of publishers.
Since we started trialling this new interface, many of our early testers have commented on the power of the reporting tools. They’ve been able to quickly analyze data and identify new trends that help them maximize their online ad revenues through AdSense.
The new interface is just the latest milestone in our efforts to help you make more money from all your online content. We look forward to hearing from as many publishers as possible, to learn what you like about this interface and where we can continue to improve.
Posted by Jonathan Bellack