Mobile commerce has been growing quickly, and there is significant demand for merchants who want to mobilize their business. And although Magento has provided mobile web optimized themes (WAPs) since 2008, a majority of retailers want engage their customers with the rich & personal features that only mobile apps provide. However, the cost and time to build, integrate, deploy and manage these native apps for various popular devices is significant, and therein lies the basis for our product. Magento Mobile will enable our over 70,000 merchants to easily create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform. The product includes a new administrative manager (available for free on Magento Connect), a native iPhone app that is fully customizable (colors, images, buttons, etc), and a service where Magento manages the submission and maintenance process for the iTunes App Store. Magento Mobile is compatible with previous versions of Magento, including Community Edition 1.3+, Enterprise Edition 1.6+, and Professional Edition 1.8.
Many of the world’s top retailers and emerging brands will be deploying apps through Magneto Mobile in the very near future. OKSkate is currently live in the app store (download here), with more apps to come from The North Face (EMEA), ‘47 Brand, The Miami Dolphins Store, Smart & Sexy, and many more.
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Launch Partner: PayPal Mobile
PayPal is investing heavily in mobile-payments technology, and we’re pleased to announce that we’ve worked closely with PayPal to integrate their new product, Mobile Embedded Payments (MEP), into Magento mobile. Merchants who already use PayPal will benefit by offering a native payment experience that drives higher conversations.
Product Features & Benefits
Seamless Storefront Integration
With the new Magento-mobile admin, you’ll bring the functional powerhouse of Magento eCommerce to your mobile commerce channel, including full integration with your store’s catalog, checkout, inventory, reporting, and much more!
Manage Multiple Devices
Easily manage multiple devices with a single installation. Coming later this year, easily extend your mobile presence to the iPad and Android devices.
Hassle Free Submissions
Supporting a native app can be time consuming and tedious, so we manage the submission & support lifecycle for one low monthly fee. We manage the complexity of mobile apps so you can focus on running your business!
Deploy new device-specific features and branded themes with just a few clicks. Quickly update the colors and appearance of your app with the new Magento mobile admin, even after customers have downloaded your app.
Engage Your Customers
If you want to build deeper relationships with your most profitable customers, smartphones are the way to do it. From geo-targeted push notifications to immersive native experiences, mobile apps unlock new opportunities that will take your business to the next level!
Low Cost of Ownership
Magento’s cost-efficient approach allows you to bring best-in-class mobile experience to your customers without the high price tag. Pay only for the features and devices you want while Magento handles the ongoing maintenance of your app in the iTunes marketplace.
Sign up and Pricing
Getting setup with Magento Mobile is quick and easy. There is a one-time setup fee of $799 and an annual maintenance fee of $699 (or $69 monthly). More details on pricing and installing Magento Mobile are available at the new Magento-mobile product page.