Free PDF: php architects Guide to Programming Magento | Free ebook

Store Owners If you are not a programmer, but simply want to run a Magento store, this book might not be for you, but if you think you might need custom programming for your shopping cart this book can help you communicate better .

Introduction E-commerce programming represents what is probably the most creative outlet for a developer. Implementing an e-commerce solution for yourself, or for a client, requires creative solutions to stay one step ahead of your competitors in the everchanging online world. Enticing potential customers to “turn-over” and become customers of your store calls for the best user experience. Organization, searching, fast load times, attractive display, and intuitive navigation must all come together to form a shopping experience that builds a level of trust between your store and the customer. Starting an e-commerce solution with the absolute best tools gives you a solid foundation on which to try out your customer-enticing ideas. Starting with less than adequate tools creates artificial and time wasting barriers between you and your ultimate goal: enticing customers to buy from you. Starting an e-commerce solution with Magento gives you the best possible foundation for your online Web store. Whether you know a little or a lot about programming, you will see how Magento offers you the best programming platform to flex your creative mind. From minute template controls to custommodules, to exclusive product behaviors, Magento can help you finish an implementation faster than the alternatives. 2 ” Introduction Who Can Use This Book? Developers This book should serve as a thorough introduction for developers to the structure of Magento, as well as provide you with enough examples that you can take any of your coding ideas to fruition. Developers will learn how to write custom modules for Magento for redistribution or for simply deploying on a corporate installation of Magento. Store Owners If you are not a programmer, but simply want to run a Magento store, this book might not be for you, but if you think you might need custom programming for your shopping cart this book can help you communicate better with your developers. It’s tough to avoid getting the wool pulled over your eyes when hiring a remote developer. Armed with the knowledge ofMagento provided by this book, you should be able to verify any cost estimates you receive and find out if your developers are stalling or not. About This Book This book is organized roughly into two sections. The first section describes how Magento works from a code perspective and from a general user-interface perspective. The remaining chapters will walk the reader through building various modules forMagento by example. Although not a complete detail ofMagento’s API, this book should give the reader all the learning by examples that he or she should need to understand all the concepts that driveMagento’s code. Code Formatting SinceMagento is built on the Zend Framework the code formatting of the examples in this book will follow the Zend Framework style guidelines. Sometimes the code…


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