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	<title>TheUnical Technologies Blog &#187; Featured</title>
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	<link>http://blog.theunical.com</link>
	<description>TheUnical Technologies Official Blog</description>
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		<title>The Benefits of Virtualizing Applications</title>
		<link>http://blog.theunical.com/featured/the-benefits-of-virtualizing-applications/</link>
		<comments>http://blog.theunical.com/featured/the-benefits-of-virtualizing-applications/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 21:28:23 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[TheUnical Promotions]]></category>
		<category><![CDATA[Virtualizing]]></category>
		<category><![CDATA[Benefits of Virtualizing Applications]]></category>
		<category><![CDATA[TCO]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308645</guid>
		<description><![CDATA[The Benefits of Virtualizing Applications Many misconceptions are associated with virtualizing applications—from added expense to negative impact on performance. Application virtualization, however, has been proven to drastically reduce total cost of ownership (TCO) and increase quality of service.]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><strong>The Benefits of Virtualizing Applications</strong></div>
<div>Many misconceptions are associated with virtualizing applications—from added expense to negative impact on performance. Application virtualization, however, has been proven to drastically reduce total cost of ownership (TCO) and increase quality of service.</div>
<p><a href="http://www.emc.com/campaign/global/cloud/myths-and-realities-of-virtualizing-applications.htm"><br />
<img title="The Myths and Realities of Virtualizing Applications" src="http://www.emc.com/campaign/global/cloud/images/emc-version-3-2OK8.jpg" alt="" /></a></p>
]]></content:encoded>
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		<title>Google Updates privacy policies and terms of service</title>
		<link>http://blog.theunical.com/featured/google-updates-privacy-policies-and-terms-of-service/</link>
		<comments>http://blog.theunical.com/featured/google-updates-privacy-policies-and-terms-of-service/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 05:48:46 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Updates privacy policies]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308639</guid>
		<description><![CDATA[First, Google privacy policies. Despite trimming policies in 2010, we still have more than 70 (yes, you read right … 70) privacy documents covering all of our different products. This approach is somewhat complicated. It’s also at odds with our efforts to integrate our different products more closely so that we can create a beautifully [...]]]></description>
			<content:encoded><![CDATA[<p>First, Google privacy policies. Despite <a href="http://googleblog.blogspot.com/2010/09/trimming-our-privacy-policies.html"><strong>trimming</strong></a> policies in 2010, we still have more than 70 (yes, you read right … 70) privacy documents covering all of our different products. This approach is somewhat complicated. It’s also at odds with our efforts to integrate our different products more closely so that we can create a beautifully simple, intuitive user experience across Google.</p>
<p>So we’re rolling out a new main privacy policy that covers the majority of our products and explains what information we collect, and how we use it, in a much more readable way. While we’ve had to keep a handful of separate privacy notices for legal and other reasons, we’re consolidating more than 60 into our main Privacy Policy.</p>
<p>Regulators globally have been calling for shorter, simpler privacy policies—and having one policy covering many different products is now fairly standard across the web.</p>
<p>These changes will take effect on March 1, and we’re starting to notify users today, including via email and a notice on our homepage.</p>
<p>What does this mean in practice? The main change is for users with Google Accounts. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you&#8217;ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.</p>
<p>Our recently launched personal search <a href="http://www.google.com/insidesearch/plus.html"><strong>feature</strong></a> is a good example of the cool things Google can do when we combine information across products. Our search box now gives you great answers not just from the web, but your personal stuff too. So if I search for restaurants in Munich, I might see Google+ posts or photos that people have shared with me, or that are in my albums. Today we can also do things like make it easy for you to read a memo from Google Docs right in your Gmail, or add someone from your Gmail contacts to a meeting in Google Calendar.</p>
<p>But there’s so much more that Google can do to help you by sharing more of your information with … well, you. We can make search better—figuring out what you really mean when you type in Apple, Jaguar or Pink. We can provide more relevant ads too. For example, it’s January, but maybe you’re not a gym person, so fitness ads aren’t that useful to you. We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before. People still have to do way too much heavy lifting, and we want to do a better job of helping them out.</p>
<p>Second, the Google Terms of Service—terms you agree to when you use our products. As with our privacy policies, we’ve rewritten them so they’re easier to read. We’ve also cut down the total number, so many of our products are now covered by our new main Google Terms of Service. Visit the Google Terms of Service <a href="http://www.google.com/policies/terms/"><strong>page</strong></a> to find the revised terms.</p>
<p>Finally, what we’re not changing. We remain committed to <a href="http://www.dataliberation.org/"><strong>data liberation</strong></a>, so if you want to take your information elsewhere you can. We <a href="http://www.google.com/about/corporate/company/privacy_principles.html"><strong>don’t sell</strong></a> your personal information, nor do we share it externally without your permission except in very limited circumstances like a valid court order. We <a href="http://www.google.com/goodtoknow/"><strong>try hard</strong></a> to be transparent about the information we collect, and to give you meaningful choices about how it is used—for example our <a href="http://www.google.com/ads/preferences"><strong>Ads Preferences Manager</strong></a> enables you to edit the interest categories we advertise against or turn off certain Google ads altogether. And we continue to design privacy controls, like Google+’s <a href="http://www.youtube.com/watch?v=ocPeAdpe_A8"><strong>circles</strong></a>, into our products from the ground up.</p>
<p>We believe this new, simpler policy will make it easier for people to understand our privacy practices as well as enable Google to improve the services we offer. Whether you’re a new Google user or an old hand, please do take the time to read our new privacy policy and terms, <a href="http://www.google.com/policies/"><strong>learn more</strong></a> about the changes we’re making and understand the controls we offer.</p>
<p>Posted by Alma Whitten, Director of Privacy, Product and Engineering</p>
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		<title>Two Ways to Export Your Google Docs</title>
		<link>http://blog.theunical.com/featured/two-ways-to-export-your-google-docs/</link>
		<comments>http://blog.theunical.com/featured/two-ways-to-export-your-google-docs/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 05:41:48 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Docs]]></category>
		<category><![CDATA[Google Docs Export]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308637</guid>
		<description><![CDATA[Google Takeout supports a new service: Google Docs. Now you can use the same interface to batch export your documents. I tried both Google Takeout and the built-in feature from Google Docs that lets you download your documents. Even if they have the same purpose, they&#8217;re quite different. The Google Docs feature is more flexible: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="https://www.google.com/takeout">Google Takeout</a> supports a new service: <a href="https://www.google.com/takeout/?pli=1#custom:docs">Google Docs</a>. Now you can use the same interface to batch export your documents.</p>
<p><img id="BLOGGER_PHOTO_ID_5701604851505696690" src="http://2.bp.blogspot.com/-lTPs6X0LN0k/TyArZ2-kD7I/AAAAAAABEEc/YCSP74iCsJo/s640/takeout-google-docs.png" border="0" alt="" /><br />
I  tried both Google Takeout and the built-in feature from Google Docs  that lets you download your documents. Even if they have the same  purpose, they&#8217;re quite different. The Google Docs feature is more  flexible: you can choose to download only spreadsheets or presentations  and skip all the other documents. You can also skip the files uploaded  to Google Docs and not converted to a Google Docs format (for example:  PDF files, archives and video files). Google Takeout has a &#8220;configure&#8221;  feature, but you can&#8217;t skip one or more document types. Another subtle  difference is that Google Takeout lets you export only the files that  you own, while Google Docs exports all the files from your account.</p>
<p><img id="BLOGGER_PHOTO_ID_5701605049254987458" src="http://2.bp.blogspot.com/-q8M2gREyVoU/TyArlXpqxsI/AAAAAAABEEo/nq0GGBOnGd4/s640/export-google-docs.png" border="0" alt="" /><br />
How to export all your files from Google Docs? Just go to <a href="https://docs.google.com/">the Google Docs homepage</a>,  select one or more documents, click &#8220;More&#8221; and then &#8220;Download&#8221;, click  the &#8220;All items&#8221; tab, pick your favorite formats and click &#8220;Download&#8221;.  The process is not that intuitive and you shouldn&#8217;t have to select a  file to see the download option.</p>
<p>{ via <a href="http://dataliberation.blogspot.com/2012/01/now-offering-docs-for-takeout.html">Data Liberation Blog</a> }</p>
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		<title>Google: Renewing old resolutions for the new year</title>
		<link>http://blog.theunical.com/featured/google-renewing-old-resolutions-for-the-new-year/</link>
		<comments>http://blog.theunical.com/featured/google-renewing-old-resolutions-for-the-new-year/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 06:13:20 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308631</guid>
		<description><![CDATA[Here’s an update on some products that will be merged, open-sourced, or phased out in the coming months: Google Message Continuity (GMC): In December 2010 we launched an email disaster recovery product for enterprise customers that use Google&#8217;s cloud to back up emails originally sent or received in an on-premise, Microsoft Exchange system. In the [...]]]></description>
			<content:encoded><![CDATA[<p>Here’s an update on some products that will be merged, open-sourced, or phased out in the coming months:</p>
<ul>
<li><strong>Google Message Continuity (GMC):</strong> In December 2010 we launched  an email disaster recovery product for enterprise customers that use  Google&#8217;s cloud to back up emails originally sent or received in an  on-premise, Microsoft Exchange system. In the time since we launched,  we&#8217;ve seen hundreds of businesses sign up for it. By comparison, in that  same time, we&#8217;ve seen <em>millions</em> of businesses move entirely to  the cloud with Google Apps, benefitting from disaster recovery  capabilities built directly into Apps. Going forward we&#8217;ve decided to  focus our efforts on Google Apps and end support for GMC. Current GMC  customers will be able to use GMC for the duration of their contract and  are encouraged to consider using <a href="http://www.google.com/apps/intl/en/business/index.html">Google Apps</a> as their primary messaging and collaboration platform.</li>
<li><strong>Google Sky Map:</strong> This app was created by half a dozen Googlers at the <a href="http://googleblog.blogspot.com/2010/12/its-beautiful-day-in-this-neighborhood.html">Pittsburgh office</a> in their 20 percent time to show off the amazing capabilities of the  sensors in the first-generation Android phones and offer a window into  the sky. Since we launched the tool in 2009, we have managed to share  our passion with more than 20 million Android users. We will be <a href="http://googleresearch.blogspot.com/2012/01/open-sourcing-sky-map-and-collaborating.html">open-sourcing Sky Map</a> and are collaborating with Carnegie Mellon University in a partnership  that will see further development of Sky Map as a series of student  projects.</li>
<li><strong>Needlebase</strong>: We are retiring this data management platform,  which we acquired from ITA Software, on June 1, 2012. The technology is  being evaluated for integration into Google&#8217;s other data-related  initiatives.</li>
<li><strong>Picnik</strong>: We acquired this online photo editor in 2010. We’re  retiring the service on April 19, 2012 so the Picnik team can continue  creating photo-editing magic across Google products. You can download a  zip file of your creations through <a href="http://www.picnik.com/go/takeout">Picnik Takeout</a> or copy them to Google+. As of now, the premium service is free to  everyone. Premium members will receive a full refund in the coming  weeks.</li>
<li><strong>Social Graph API</strong>: This API makes information about the public  connections between people on the web available for developers. The API  isn’t experiencing the kind of adoption we’d like, and is being  deprecated as of today. It will be fully retired on April 20, 2012.</li>
<li><strong>Urchin</strong>: In 2005 we acquired Urchin, whose online web  analytics product became the foundation for Google Analytics, helping  businesses of all sizes measure their websites and online marketing.  We’re fully committed to building an industry-leading online analytics  product, so we’re <a href="http://analytics.blogspot.com/2012/01/end-of-era-for-urchin-software.html">saying goodbye</a> to the client-hosted version, known as Urchin Software. New Urchin  Software licenses will no longer be available after March 2012.</li>
</ul>
<p>Resolutions can be hard, and changing products that people love is hard  too. But we’re excited to focus on creating a beautifully simple,  intuitive user experience across Google—an experience that will change  the lives of millions of people.</p>
<p>Posted by Dave Girouard, VP of Product Management</p>
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		<title>Google Search, Punctuation Marks and Other Symbols</title>
		<link>http://blog.theunical.com/featured/google-search-punctuation-marks-and-other-symbols/</link>
		<comments>http://blog.theunical.com/featured/google-search-punctuation-marks-and-other-symbols/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 06:12:25 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Google Search with Punctuation]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308628</guid>
		<description><![CDATA[Google usually ignores punctuation and mathematical symbols from a query because it doesn&#8217;t index them. They rarely change the meaning of a query and Google&#8217;s index would have to grow a lot bigger, without improving the results too much. Some punctuation marks and mathematical symbols are used to provide advanced features (for example: colon, quotes, [...]]]></description>
			<content:encoded><![CDATA[<p>Google usually ignores punctuation and mathematical symbols from a query  because it doesn&#8217;t index them. They rarely change the meaning of a  query and Google&#8217;s index would have to grow a lot bigger, without  improving the results too much. Some punctuation marks and mathematical  symbols are used to provide advanced features (for example: colon,  quotes, minus sign, plus sign).</p>
<p>I&#8217;ve recently noticed that Google  started to show results for queries like [.], [,], [:], [;], [#], [%],  [@], [^], [)], [~], [|], ["], [&lt;], [$]. When you search for [<a href="https://www.google.com/webhp?hl=en#sclient=psy-ab&amp;hl=en&amp;site=webhp&amp;source=hp&amp;q=%25">%</a>],  Google shows the results for [percent sign] and that happens  irrespective of the interface language, so it&#8217;s not a synonym generated  by Google&#8217;s algorithms.</p>
<p><img id="BLOGGER_PHOTO_ID_5700114182076877890" src="http://1.bp.blogspot.com/-GaWEWt3EVhE/TxrfpenbzEI/AAAAAAABEB4/LM42jWgUkBM/s640/google-punctuation.png" border="0" alt="" /><br />
Search for [<a href="https://www.google.com/webhp?hl=en#sclient=psy-ab&amp;hl=en&amp;site=webhp&amp;source=hp&amp;q=:">:</a>] and you&#8217;ll get the results for [colon]. Most results are about the colon from the human anatomy and they&#8217;re not relevant.</p>
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		<title>WordPress: Reblogging is Back!</title>
		<link>http://blog.theunical.com/featured/wordpress-reblogging-is-back/</link>
		<comments>http://blog.theunical.com/featured/wordpress-reblogging-is-back/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 06:11:14 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[Wordpress: Reblogging]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308627</guid>
		<description><![CDATA[reblog posts directly from your reader, which displays a stream of all the updates published on all the blogs you follow from your WordPress.com account. We’ve also brought the reblog button back to the toolbar that appears at the top of the screen when you’re logged into WordPress.com. Note that you’ll only see the like [...]]]></description>
			<content:encoded><![CDATA[<p>reblog posts directly from your <a href="http://wordpress.com/#read" target="_blank">reader</a>, which displays a stream of all the updates published on all the blogs you follow from your WordPress.com account.</p>
<p><img title="reblog reader" src="http://en.blog.wordpress.com/files/2012/01/reblog-reader.png" alt="" width="713" height="195" /></p>
<p>We’ve also brought the reblog button back to the toolbar that appears  at the top of the screen when you’re logged into WordPress.com. Note  that you’ll only see the like and reblog options while you’re looking at  individual posts.</p>
<p>For example, you’ll see this on the left side of your toolbar while viewing http://en.blog.wordpress.com/2012/01/20/read-blogs:</p>
<p><img title="post view" src="http://en.blog.wordpress.com/files/2012/01/post-view.png" alt="" width="405" height="28" /></p>
<p>And your toolbar will look like this while you’re browsing the home page of en.blog.wordpress.com:</p>
<p><img title="blog view" src="http://en.blog.wordpress.com/files/2012/01/blog-view1.png" alt="" width="403" height="27" /></p>
<h3>How does reblogging work?</h3>
<p>Reblogging is a quick way to share posts published by other  WordPress.com users on your own blog. People have been reblogging  others’ posts since blogging started, but our new reblogging system  enables authors to retain greater control over their content.</p>
<p>When a post is reblogged, it shows up with a link back to the blog it  came from, the first image in the post, an excerpt of the post’s  introduction (if it contains text), and thumbnails of any other images  that the post contains. It also shows any comments left by the person  who reblogged the post:</p>
<p><img title="reblog" src="http://en.blog.wordpress.com/files/2012/01/reblog.png" alt="" width="488" height="499" /></p>
<p>Reblogs published on blogs you follow will also appear in your <a href="http://wordpress.com/#%21/read/" target="_blank">reader</a>:</p>
<p><img title="reblog in reader" src="http://en.blog.wordpress.com/files/2012/01/reblog-in-reader.png" alt="" width="467" height="569" /></p>
<h3>What happens when my posts get reblogged?</h3>
<p>An excerpt of your post will be published on the reblogger’s site  (with a link back to your original post), and you’ll receive a reblog  notification in the post comments (you might need to approve it first):</p>
<p><img title="comments" src="http://en.blog.wordpress.com/files/2012/01/comments.png" alt="" width="664" height="186" /></p>
<p>You’ll also receive an email notification of the reblog.</p>
<h3>Do I get credit when someone else reblogs one of my posts?</h3>
<p>Absolutely! All reblogs contain a link back to your original post, so  the more people reblog your posts, the more likely it is that you’ll  attract new visitors (and perhaps new followers, too!).</p>
<h3>What happens if I reblog a reblog?</h3>
<p>If, for example, Stephane reblogs a WordPress.com announcement on his  site and Lori reblogs Stephane’s reblog, Lori only re-publishes any  comments Stephane made about the announcement. If Lori wants to share  the original announcement, she should reblog the post from  en.blog.wordpress.com, not from Stephane’s reblog. But if Stephane  leaves a really clever comment, Lori might want to share it by  reblogging his reblog on her site.</p>
<h3>Can I edit a post I’ve reblogged?</h3>
<p>You can go back and edit the comments you left when you reblogged a  post, but you cannot edit any parts of the original post excerpt  (including the post title). If you like, you can add <a href="http://en.support.wordpress.com/posts/categories-vs-tags/" target="_blank">categories or tags</a> to the post. Reblogs show up under <em>Posts → All Posts</em> in your dashboard, and they can be edited the same way you <a href="http://en.support.wordpress.com/posts/edit-posts-screen/" target="_blank">edit your own posts</a>.</p>
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		<title>YouTube Tests Google+ Integration</title>
		<link>http://blog.theunical.com/featured/youtube-tests-google-integration/</link>
		<comments>http://blog.theunical.com/featured/youtube-tests-google-integration/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 03:43:12 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308625</guid>
		<description><![CDATA[Now that YouTube uses Google Accounts, Google can easily integrate YouTube with other Google services. The latest YouTube redesign made the integration with social networks more prominent and the videos from Google+ are just one click away. YouTube now tests the header that&#8217;s already displayed in Google Search, Gmail, Google Docs and many other Google [...]]]></description>
			<content:encoded><![CDATA[<p>Now that YouTube uses Google Accounts, Google can easily integrate  YouTube with other Google services. The latest YouTube redesign made the  integration with social networks more prominent and the videos from  Google+ are just one click away.</p>
<p>YouTube now tests the header that&#8217;s already displayed in Google Search,  Gmail, Google Docs and many other Google services. The header shows your  Google+ notifications, a box that lets you share videos with other  Google+ users and links related to your Google profile.</p>
<div><img src="http://2.bp.blogspot.com/-i6YKSs9xQzY/TwhhWT-6LhI/AAAAAAABD7c/Hfd2_RriLns/s640/youtube-google-plus-jan2012.png" border="0" alt="" /></div>
<div><img src="http://2.bp.blogspot.com/-ni_OzsxjaIM/Twhw4ueB7vI/AAAAAAABD8A/nET_pU8MMZY/s640/youtube-google-plus-jan2012-2.png" border="0" alt="" /></div>
<p>Right now, the Google+ header is only displayed if you haven&#8217;t created a  YouTube account and you log in using your Google account (so you don&#8217;t  have a YouTube username and channel). Obviously, you need to join  Google+ to see the new features.</p>
<p>{ Thanks, Michael. }</p>
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		<title>Chrome&#8217;s Homepage Penalized for Paid Links</title>
		<link>http://blog.theunical.com/featured/chromes-homepage-penalized-for-paid-links/</link>
		<comments>http://blog.theunical.com/featured/chromes-homepage-penalized-for-paid-links/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 03:42:22 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[Chrome's Homepage Penalized]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308623</guid>
		<description><![CDATA[If you search for [google chrome], you&#8217;ll notice that Chrome&#8217;s homepage is no longer the top search result. The explanation is that a video ad for Chrome was used in a lot of blog posts that promoted Chrome and one of the posts linked to Chrome&#8217;s homepage without using the nofollow attribute. &#8220;Buying or selling [...]]]></description>
			<content:encoded><![CDATA[<p>If you search for [<a href="http://www.google.com/search?q=google+chrome">google chrome</a>], you&#8217;ll notice that Chrome&#8217;s homepage is no longer the top search result.</p>
<div><img src="http://2.bp.blogspot.com/-lYUhERGnh7o/TwQvZu5N2OI/AAAAAAABB5o/xkvTx5pRkwg/s640/chrome-downranked.png" border="0" alt="" width="492" height="471" /></div>
<p>The explanation is that a video ad for Chrome was used in <a href="http://searchengineland.com/googles-jaw-dropping-sponsored-post-campaign-for-chrome-106348">a lot of blog posts</a> that promoted Chrome and one of the posts linked to Chrome&#8217;s homepage without using <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=96569">the nofollow attribute</a>.</p>
<p>&#8220;Buying or selling links that pass PageRank is in violation of Google&#8217;s  Webmaster Guidelines and can negatively impact a site&#8217;s ranking in  search results,&#8221; explains <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&amp;answer=66736">a Google article</a>.</p>
<p>Even though Google didn&#8217;t actually buy links, it&#8217;s strange to see that a  Google Chrome campaign generated a lot of low-quality posts. <a href="http://searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551">Danny Sullivan says</a> that &#8220;the bigger issue in this has always been the garbage content that  was produced by the campaign, &#8216;thin&#8217; material that Google has fought to  keep out of its own search results. I&#8217;m still trying to understand how  Google failed to understand that the marketing companies it engaged with  would produce this.&#8221; Actually, <a href="http://searchengineland.com/google-yes-sponsored-post-campaign-was-ours-but-not-what-we-signed-up-for-106457">the whole story</a> is difficult to understand. &#8220;Google seems to have contracted with  Essence Digital to have a video ad campaign be run across the web.  Apparently, Google had no idea how Essence Digital was going to actually  run the campaign or make the video ads appear across the web.&#8221;</p>
<div><a href="http://webcache.googleusercontent.com/search?q=cache:PJ0ghB4GsTUJ:www.humphriesnation.com/2011/12/27/google-chrome/"><img id="__mce" src="http://1.bp.blogspot.com/-EELH_nhCM9c/TwQ1_FPG6XI/AAAAAAABB50/rs7OUvgG2vs/s1600/chrome-paid-post.png" border="0" alt="" width="459" height="605" /></a></div>
<p><a href="http://searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551">A Google spokesperson says</a> that the campaign wasn&#8217;t authorized by Google, but &#8220;Google should be  held to a higher standard, so we have taken stricter action than we  would against a typical site&#8221;. That&#8217;s the reason why Google &#8220;demoted  www.google.com/chrome and lowered the site&#8217;s PageRank for a period of at  least 60 days&#8221;. <a href="https://plus.google.com/109412257237874861202/posts/NAWunDzJSHC">As Matt Cutts explains</a>,  &#8220;after that, someone on the Chrome side can submit a reconsideration  request documenting their clean-up just like any other company would.  During the 60 days, the PageRank of www.google.com/chrome will also be  lowered to reflect the fact that we also won&#8217;t trust outgoing links from  that page.&#8221;</p>
<p>Google already uses text ads for Chrome, sitelinks still point to the  demoted page and the top result for [google chrome] is a Google page, so  users will manage to find Chrome&#8217;s homepage, but it&#8217;s impressive to see  that Google penalized one of the most important Google products because  of a small mistake. After all, the videos used a DoubleClick redirect  to link to Chrome&#8217;s homepage and only one of the posts linked directly  to the page. That post has been removed by the blog author, so Google  could have claimed that there were no paid links.</p>
<p>In 2009, Google Japan hired an Internet marketing company to promote one of its features. The company used <a href="http://techcrunch.com/2009/02/09/pay-per-post-google-uses-every-trick-to-beat-yahoo-in-japan/">paid posts</a> and Google <a href="http://www.mattcutts.com/blog/pointers-for-google-japan-paid-post-story/">dropped the PageRank</a> for Google Japan&#8217;s homepage from 9 to 5.</p>
]]></content:encoded>
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		<title>YouTube: Understanding Playback Restrictions</title>
		<link>http://blog.theunical.com/featured/youtube-understanding-playback-restrictions/</link>
		<comments>http://blog.theunical.com/featured/youtube-understanding-playback-restrictions/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 05:54:16 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308621</guid>
		<description><![CDATA[Have you ever tried to show a user a YouTube video embedded on your site only to find out that they don’t have access to view it? For instance, if you try to play the video below, it’ll say “This video contains content from test_yt_owner, who has blocked it on copyright grounds.” There are many [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever tried to show a user a YouTube video embedded on your  site only to find out that they don’t have access to view it? For  instance, if you try to play the video below, it’ll say “This video  contains content from test_yt_owner, who has blocked it on copyright  grounds.” There are many reasons why video playback can be restricted.  The user might be in a country where the video is blocked, or the  video’s content owner might have decided to block access to the video  from all mobile applications.</p>
<p>While  we strive to make YouTube content available everywhere, we believe it&#8217;s  important to give YouTube content owners the ability to control where  their videos are viewed, which sometimes means you can&#8217;t view videos in a  certain country or on a certain device.</p>
<p>With enhanced content  controls comes increased complexity. The only foolproof way to determine  if a user has access to watch a video is to ask them to try watching  it. So, if you’re writing an application and you’d like to prevent users  from seeing videos that they don’t have the ability to watch, here are a  list of things to check:</p>
<p>1. <a href="http://code.google.com/apis/youtube/2.0/reference.html#youtube_data_api_tag_yt:accessControl"><code>yt:accessControl</code></a></p>
<p>Videos that are available for embedding on third-party applications will have the following:</p>
<pre>&lt;yt:accesscontrol action='embed' permission='allowed' /&gt;</pre>
<p>If you’d like to only search for videos that are embeddable, add <a href="http://code.google.com/apis/youtube/2.0/reference.html#formatsp"><code>format=5</code></a> to your query.</p>
<p>Just as a video can be embeddable or not, it can also be syndicatable or not:</p>
<pre>&lt;yt:accesscontrol action='syndicate' permission='allowed' /&gt;</pre>
<p>A <a href="http://gdata.youtube.com/feeds/api/videos/AfuHSJqqgAo?v=2&amp;prettyprint=true">video</a> that is embeddable but not syndicatable will play on YouTube.com or on  other sites that embed the YouTube player, but may not play on devices  such as mobile phones or TVs. If you’d like to learn more about  retrieving videos suitable for playback on mobile devices, see the <a href="http://code.google.com/apis/youtube/2.0/developers_guide_protocol_partial.html#retrieving-videos-for-mobile-playback-anchor">developer’s guide</a>.</p>
<p>2. <a href="http://code.google.com/apis/youtube/2.0/reference.html#restrictionsp">Geo Restrictions</a></p>
<p>Some  videos may be restricted in certain countries. This restriction applies  to where the viewer is located, not where your third-party server is  located. For instance, if a video is blocked in the US, it will have the  following:</p>
<pre>&lt;media:restriction type='country'
  relationship='deny'&gt;US&lt;/media:restriction&gt;</pre>
<p>When you make a query, you can add a <a href="http://code.google.com/apis/youtube/2.0/reference.html#restrictionsp">restriction</a> parameter to filter videos that will not be playable by a client with a specific IP or from a specific country.</p>
<p>3. <a href="http://code.google.com/apis/youtube/2.0/reference.html#youtube_data_api_tag_yt:state"><code>yt:state</code></a></p>
<p>It’s also important to check the <code>yt:state</code> of the video in the API response. Even if <code>yt:accessControl</code> indicates that syndication is allowed, <code>yt:state</code> might override it. For example, a video that has limited syndication would have the following:</p>
<pre>&lt;app:control&gt;
  &lt;yt:state name='restricted' reasoncode='limitedSyndication'&gt;
    Syndication of this video was restricted by its owner.
  &lt;/yt:state&gt;
&lt;/app:control&gt;</pre>
<p>You might also <a href="http://gdata.youtube.com/feeds/api/videos/d2smz_1L2_0?v=2&amp;prettyprint=true">see the message</a>,  “Syndication of this video was restricted by the content owner.” Hence,  even if the uploader allows syndication, the content owner could  override that and disallow syndication. For example, this could happen  if someone uploads a video that contains a soundtrack that is owned by  another content owner.</p>
<p>4. Rentals</p>
<p>Some YouTube videos are rentals. You can tell that they are rentals because they have a <a href="http://code.google.com/apis/youtube/2.0/reference.html#youtube_data_api_tag_media:price"><code>media:price</code></a> tag:</p>
<pre>&lt;media:price type='rent' price='1.99' currency='USD' yt:duration='PT2592000S' /&gt;</pre>
<p>Note that the <code>media:price</code> tag is only included in the response if you use a <a href="http://code.google.com/apis/youtube/dashboard/">developer key</a> in the query. If you are building a non-browser based YouTube  application where it would be impossible for the user to rent a video,  you might want to filter out the rentals. You can do that by passing the  parameter <a href="http://code.google.com/apis/youtube/2.0/developers_guide_protocol_api_query_parameters.html#paid-contentsp"><code>paid-content=false</code></a>.</p>
<p>5. Other Restrictions not Currently Exposed via the API</p>
<p>There  are even more subtle restrictions that occasionally come into play. Not  all of these are currently queryable via the API. For instance, some  videos are only playable on a certain set of domains. As I mentioned  above, the only foolproof way to know if a user has access to watch a  video is to have them try watching it.</p>
<p>Going back to the video above, you might be wondering why it won’t play. If you look at its video entry:</p>
<p><a href="http://gdata.youtube.com/feeds/api/videos/1kIsylLeHHU?v=2&amp;prettyprint=true">http://gdata.youtube.com/feeds/api/videos/1kIsylLeHHU?v=2&amp;prettyprint=true</a></p>
<p>you’ll see that it’s blocked in all countries:</p>
<pre>&lt;media:restriction type='country' relationship='deny'&gt;
  BD BE BF...
&lt;/media:restriction&gt;</pre>
<p>Furthermore, both syndication and embedding are disallowed:</p>
<pre>&lt;yt:accesscontrol action='embed' permission='denied' /&gt;
&lt;yt:accesscontrol action='syndicate' permission='denied' /&gt;</pre>
<p>Hopefully  this short blog post on video playback restrictions will help you write  applications that have a better understanding of what videos users can  and can’t watch. If you have any questions, you can ask them on our <a href="http://code.google.com/apis/youtube/forum/">forum</a>.</p>
<p>Cheers,<br />
—Shannon -jj Behrens, YouTube API Team</p>
]]></content:encoded>
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		<title>Building Professional Video Sites with YouTube APIs</title>
		<link>http://blog.theunical.com/featured/building-professional-video-sites-with-youtube-apis/</link>
		<comments>http://blog.theunical.com/featured/building-professional-video-sites-with-youtube-apis/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 05:53:14 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[YouTube API]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308619</guid>
		<description><![CDATA[Using video on your website can add greater depth and richness for your audience. However, to do encoding, hosting and streaming right it takes some time and skill. If you’re lacking in either, here are some suggestions for sites that make it easy to help you setup video-based websites. VidCaster is a video content management [...]]]></description>
			<content:encoded><![CDATA[<p>Using video on your website can add greater depth and richness for  your audience. However, to do encoding, hosting and streaming right it  takes some time and skill. If you’re lacking in either, here are some  suggestions for sites that make it easy to help you setup video-based  websites.</p>
<div>
<img src="https://lh3.googleusercontent.com/7Kpbtwoc7NzQijjdtZqlKjvADuRzfCu6iOQO3OO4hX_IynocAAtOIcqD9-bpHWgMMNobeImpqttaF1nRjTRc73lUS8lafWQk71YLW-WlTIgXnWS4O4g" alt="" width="190px;" height="52px;" /></p>
<p><a href="http://www.vidcaster.com/">VidCaster</a> is a video content management system, whose goal is to make building a website with video as easy as possible.</p>
<p>VidCaster makes use of custom URLs, <a href="http://www.google.com/webmasters/videositemaps/">video sitemaps</a>,  metadata, and thumbnails to integrate well with search engines. They  provide lots of features to customize your video site, like uploading a  logo, picking a theme and choosing custom colors, and you can even  upload custom CSS. Using their video management interface, you can  publish, unpublish and delete videos. VidCaster can even distribute the  videos from your video site to third-party sites such as YouTube and  Twitter, and they can also integrate analytics from third-party sources.</p>
<p>VidCaster uses <a href="http://code.google.com/apis/youtube/2.0/developers_guide_protocol_oauth2.html">OAuth2 with the YouTube API</a> to manage the user’s YouTube account, using both <a href="http://code.google.com/apis/youtube/2.0/developers_guide_protocol_sup.html">SUP</a> (Simple Update Protocol) and polling to make sure a user’s video site  is always in sync with their YouTube channel. Companies that use  VidCaster include <a href="http://tv.airbnb.com/">AirBnB</a>, <a href="http://hackersandfounders.tv/">Hackers and Founders</a>, and <a href="http://www.dirtcast.com/">Dirtcast</a>.</div>
<div>
<img src="https://lh4.googleusercontent.com/0nbfWS1Asa8RBRv3kZqC4WMz3fK7o_QjrRBjzm19zhZmp-BjrLpXzP-F1Bvm_BSswOgxLwjFMrRW8lTOufjLG_-kBITKLBgevhIyN9gB848dKQl-ju4" alt="" width="550px;" height="485px;" /></p>
<p>By integrating closely with <a href="http://code.google.com/apis/youtube/getting_started.html#data_api">YouTube’s data API</a>, VidCaster makes it easy for users to take advantage of YouTube’s video service from within their own custom video site.</div>
<div>
<img src="https://lh5.googleusercontent.com/6E6Ary_2yJhABawjHMSe6oW9f3PuaOXI1F1RaFkLfQOxSXDtx8uQyb7iFiaAtOrqSext0Ib8yM_ssRJF5KiMRaKUAQ8z15-Dp39YAL8-sEK6dvzPglU" alt="" width="231px;" height="74px;" /></p>
<p><a href="http://www.moviecom.tv/">Moviecom.tv</a> tries to make it easy for businesses to build video sites about their company.</p>
<p>Like  VidCaster, Moviecom.tv provides users with a variety of features to  customize their video site. They too show videos hosted on YouTube, but  their integration with YouTube doesn’t yet include all the features that  VidCaster does — for instance, Moviecom.tv can show YouTube videos  using the <a href="http://apiblog.youtube.com/2010/07/new-way-to-embed-youtube-videos.html">iframe player</a>, but they haven’t yet integrated with YouTube’s <a href="http://code.google.com/apis/youtube/getting_started.html#data_api">data API</a>.  This is something they plan on doing early in 2012. Moviecom.tv also  touts their mobile application which takes the friction out of recording  and uploading video to the right place.</p>
<p>And they’re doing well at it — they were recently named a <a href="http://www.redherring.com/">Red Herring Global 100 Winner</a>. <a href="http://www.moviecom.tv/internetworld?videoid=4032">Internet World</a>, <a href="http://www.moviecom.tv/cityindex">City Index</a>, and <a href="http://www.moviecom.tv/staplesevents">Staples</a> are all example sites created using their platform:</div>
<p><img src="https://lh3.googleusercontent.com/8wy-Tx8PQApEOtH5ofJJZv-t7C6WXBfensnw8Y5bjfGLBnPnR28MRDd-tDiM3JZgzKA9E561g3pQG11YgvBsqYjQKSIihWbVePuflU1lCkdh64GUqz8" alt="" width="550px;" height="382px;" /></p>
<p>Companies  like VidCaster and Moviecom.tv are a welcome part of the online video  ecosystem. As Moviecom.tv CEO Gillian O&#8217;Neil once noted, Moviecom.tv  isn’t competing with YouTube. By enabling third-party video sites to  embed YouTube videos, YouTube isn’t trying to get a bigger piece of the  pie. They’re making the pie bigger.</p>
<p>Cheers,<br />
—Shannon -jj Behrens, YouTube API Team</p>
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