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	<title>TheUnical Technologies Blog &#187; eCommerce</title>
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	<link>http://blog.theunical.com</link>
	<description>TheUnical Technologies Official Blog</description>
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		<title>Magento October 2011 Events Update</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-october-2011-events-update/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-october-2011-events-update/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 10:52:09 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[Magento October 2011 Events]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308548</guid>
		<description><![CDATA[In the world of eCommerce every hour of every day means the possibility of revenue. Learn how Magento can help your online business succeed. Attend an eCommerce Forum sponsored by Magento and Magento Solution Partners to learn how Magento Enterprise can help you turn more browsers to buyers. At these forums, eCommerce decision-makers will acquire [...]]]></description>
			<content:encoded><![CDATA[<div><img src="http://www.magentocommerce.com/img/ecommerce-forum/ecommerce-forum.gif" alt="" /></div>
<h3>In the world of eCommerce every hour of every day means the possibility of revenue.<br />
Learn how Magento can help your online business succeed.</h3>
<p>Attend an eCommerce Forum sponsored by Magento and Magento Solution Partners to learn how Magento Enterprise can help you turn more browsers to buyers.</p>
<p>At these forums, eCommerce decision-makers will acquire a general understanding of who Magento is, what we do to empower the eCommerce ecosystem and how we can help you build a profitable online business.</p>
<h4>Event Highlights</h4>
<ul>
<li>Overview and demonstration of the Magento Enterprise eCommerce solution</li>
<li>Examples of eCommerce success using Magento Enterprise</li>
<li>Networking &#8211; talk to Magento personnel, a Magento Solution Partner and other companies with the same questions and ambitions as you</li>
</ul>
<p>These events are free of charge but for planning purposes, registration is required.</p>
<div>
<div>
<h3>Calendar of Events</h3>
<p><img src="http://www.magentocommerce.com/img/ecommerce-forum/more-events.png" alt="" /></p>
</div>
<table cellspacing="0" cellpadding="0">
<tbody>
<tr>
<th>Date</th>
<th>Location</th>
<th>Check-in</th>
<th>Event</th>
<th>Partner</th>
<th></th>
</tr>
<tr>
<td><strong>Oct 06</strong></td>
<td><strong>SEATTLE</strong><br />
Seattle Marriott Waterfront<br />
2100 Alaskan Way</td>
<td>11:30AM</td>
<td>12:00PM &#8211; 3:00PM<br />
SIT DOWN LUNCH</td>
<td>BINARY ANVIL</td>
<td><a id="sf6" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
<tr>
<td><strong>Oct 10</strong></td>
<td><strong>PARIS</strong><br />
Hôtel Novotel Vaugirard<br />
257 rue de Vaugirard<br />
75015 PARIS</td>
<td>9:00AM</td>
<td>10:00AM &#8211; 2:00PM<br />
COFFEE &amp; LUNCH</td>
<td></td>
<td><a id="sf7" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
<tr>
<td><strong>Oct 17</strong></td>
<td><strong>NANTES</strong><br />
Hotel Mercure Nantes Central<br />
4 Rue du Couedic<br />
44000 &#8211; NANTES, FRANCE</td>
<td>9:00AM</td>
<td>10:00AM &#8211; 2:00PM<br />
COFFEE &amp; LUNCH</td>
<td></td>
<td><a id="sf8" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
<tr>
<td><strong>Oct 18</strong></td>
<td><strong>CHICAGO</strong><br />
Market Bar Chicago<br />
1113 West Randolph<br />
Chicago, IL 60607</td>
<td>6:00PM</td>
<td>6:30PM &#8211; 9:00PM<br />
Drinks and food</td>
<td>GORILLA</td>
<td><a id="sf8" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
<tr>
<td><strong>Oct 24</strong></td>
<td><strong>BORDEAUX</strong><br />
Hotel Mercure Bordeaux Centre<br />
5 rue Robert Lateulade<br />
33000 BORDEAUX, FRANCE</td>
<td>9:00AM</td>
<td>10:00AM &#8211; 2:00PM<br />
COFFEE &amp; LUNCH</td>
<td></td>
<td><a id="sf9" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
<tr>
<td><strong>Oct 26</strong></td>
<td><strong>BLOOMINGTON, MN</strong><br />
2626 East 82nd Street<br />
Suite 320</td>
<td>8:00AM</td>
<td>8:30AM &#8211; 11:30AM<br />
Continental Breakfast</td>
<td>AUGUST ASH</td>
<td><a id="sf6" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
<tr>
<td><strong>Oct 27</strong></td>
<td><strong>CINCINNATI, OH</strong><br />
Dave and Busters, 11775 Commons Drive<br />
Springdale, OH</td>
<td>5:00PM</td>
<td>5:30PM &#8211; 7:30PM<br />
Drinks and Appetizers</td>
<td>CROWN PARTNERS</td>
<td><a id="sf6" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
<tr>
<td><strong>Nov 3</strong></td>
<td><strong>SAN FRANCISCO</strong><br />
499 Carolina Street<br />
Potrero Hill neighborhood</td>
<td>12:00PM</td>
<td>12:30PM &#8211; 3:00PM<br />
Lunch (Vegetarian option available)</td>
<td>INFIELD DESIGN</td>
<td><a id="sf6" href="http://www.magentocommerce.com/company/events/ecommerce-forum#">Register</a></td>
</tr>
</tbody>
</table>
<h3>Past Events</h3>
<table cellspacing="0" cellpadding="0">
<tbody>
<tr>
<th>Date</th>
<th>Location</th>
<th>Check-in</th>
<th>Event</th>
<th>Partner</th>
</tr>
<tr>
<td><strong>Sep 14</strong></td>
<td><strong>BOSTON</strong><br />
177 Huntington Avenue<br />
13th Floor</td>
<td>6:00PM</td>
<td>6:30PM &#8211; 8:00PM<br />
APPETIZERS/DRINKS</td>
<td>ONE PICA</td>
</tr>
<tr>
<td><strong>Sep 15</strong></td>
<td><strong>TORONTO, ONTARIO</strong><br />
THE BALLROOM<br />
145 JOHN ST</td>
<td>6:00PM</td>
<td>6:30PM &#8211; 9:00PM<br />
APPETIZERS/DRINKS</td>
<td>DEMAC MEDIA</td>
</tr>
<tr>
<td><strong>Sep 29</strong></td>
<td><strong>CHANDLER, AZ</strong><br />
55 North Arizona</td>
<td>9:00AM</td>
<td>9:30AM &#8211; 11:00AM<br />
BREAKFAST</td>
<td>LEVEMENTUM</td>
</tr>
<tr>
<td><strong>Oct 04</strong></td>
<td><strong>SALT LAKE CITY</strong><br />
Thanksgiving Point<br />
3003 N. Thanksgiving Way, Utah Room<br />
Lehi, UT 84043</td>
<td>8:30AM</td>
<td>9:00AM &#8211; 12:00PM<br />
BREAKFAST</td>
<td>5DK</td>
</tr>
<tr>
<td><strong>Oct 04</strong></td>
<td><strong>MIAMI</strong><br />
Axis Building<br />
79 SW 12 St<br />
Miami FL, 33130</td>
<td>1:30PM</td>
<td>2:00PM &#8211; 5:00PM<br />
APPETIZERS/DRINKS</td>
<td>DIGITAL EVOLUTION GROUP</td>
</tr>
</tbody>
</table>
</div>
<div>
<ul>
<li> Don&#8217;t see a city near you?<br />
Let us know where you want us to come next.<br />
Send an email to: <a href="mailto:events@magento.com?subject=eCommerce%20Forum">events@magento.com</a> with &#8220;eCommerce Forum&#8221; in the subject line</li>
</ul>
<p><a id="sfm" rel="width:700,height:850,ajax:true" href="http://www.magentocommerce.com/company/ecommerce-forum-form/sfm"><img src="http://www.magentocommerce.com/img/ecommerce-forum/register-button.gif" alt="" /></a></p>
</div>
]]></content:encoded>
			<wfw:commentRss>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-october-2011-events-update/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Introducing Magento Developer Certification Program</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/introducing-magento-developer-certification-program/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/introducing-magento-developer-certification-program/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 10:49:16 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Magento Certification]]></category>
		<category><![CDATA[Magento Developer Certification]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308546</guid>
		<description><![CDATA[For years, the best Magento developers have asked for a way to establish their credentials and market their skills to the growing universe of Magento merchants and Solution Partners. At the same time, merchants and Solution Partners have wanted a more reliable means of identifying Magento developers with the expertise and experience needed to execute [...]]]></description>
			<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="0" width="600">
<tbody>
<tr>
<td>For years, the   best Magento developers have asked for a way to establish their credentials   and market their skills to the growing universe of Magento merchants and <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;http://www.magentocommerce.com/partners/solution-partners?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">Solution Partners</a>. At the same time,   merchants and Solution Partners have wanted a more reliable means of   identifying Magento developers with the expertise and experience needed to   execute their projects.</td>
</tr>
<tr>
<td>To the entire   Magento community, we would like to say 1) thank you for your patience, and   2) Magento Developer Certification is finally here!</td>
</tr>
<tr>
<td>If you&#8217;d like be   one of the first Magento developers to receive the certification, here is   what you need to know:</td>
</tr>
<tr>
<td>
<h1>What is Magento Developer Certification?</h1>
</td>
</tr>
<tr>
<td>
<ul>
<li>An objective, professional mid-advanced level certification   geared toward professional developers that have real-world experience with   Magento implementations</li>
<li>Sponsored by <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;http://www.magentocommerce.com/?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">Magento</a></li>
<li>Created by Magento developer gurus with the input of experts   from the global Magento ecosystem</li>
<li>Developed using the most rigorous industry standards and   methodologies for exam development, ensuring exam’s accuracy in evaluating   relevant skills</li>
</ul>
</td>
</tr>
<tr>
<td>
<h1>Why is this great news for all?</h1>
<p>Magento Developer Certification benefits all members of the   global Magento ecosystem:</td>
</tr>
<tr>
<td>
<ul>
<li>Individual Developers:
<ul>
<li>Be recognized for your Magento skills</li>
<li>Build credibility with your peers and   network</li>
<li>Differentiate yourself from the competition</li>
<li>Increase your value and income</li>
<li>Gain additional knowledge through   preparation and training</li>
<li>Promote your credentials via use of the   Magento Certified Developer logo on your CV or Résumé</li>
</ul>
</li>
<li>Hiring Managers:
<ul>
<li>Easily identify qualified developers</li>
<li>Find Magento partners that have teams of   Magento Certified Developers</li>
</ul>
</li>
<li>Solution Partners:
<ul>
<li>Ensure your developers have the right skills</li>
<li>Showcase your team&#8217;s qualifications</li>
</ul>
</li>
</ul>
</td>
</tr>
<tr>
<td>
<h1>Developers can take the exam at Innovate!</h1>
<p>During the <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;http://adfarm.mediaplex.com/ad/ck/3484-133182-8030-3?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">Innovate Developers Conference</a> at San   Francisco&#8217;s Moscone Center on October 12th &#8211; 13th, developers will have the   first-ever opportunity to earn <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;http://magentocommerce.com/services/certification?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">Magento Developer Certification</a> by taking a   beta version of the exam. Magento Developer Certification is the gold   standard for credibility among Magento developers, partners and merchants.</td>
</tr>
<tr>
<td>
<h1>How much does it cost?</h1>
<p>Participants in   the initial beta test will pay a reduced rate of $150, a $110 savings   (regular price $260) for the exam. However, space is limited so register for   your exam in advance to guarantee your spot! Space will be granted on a   first-come, first-served basis.</td>
</tr>
<tr>
<td>
<h1>How do I sign up?</h1>
<p>Step 1: Register   for the <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;http://adfarm.mediaplex.com/ad/ck/3484-133182-8030-3?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">Innovate Conference</a>.<br />
Step 2: Register for the <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;http://magentocommerce.com/services/certification?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">exam</a>.</td>
</tr>
<tr>
<td>
<h1>When do I find out about the results?</h1>
<p>Participating   developers will be notified by email 4-6 weeks after the conference.   Developers who pass the exam based on the Beta exam analysis will achieve the   Magento Certified Developer or Magento Certified Developer Plus credential.</td>
</tr>
<tr>
<td>
<h1>What if I can&#8217;t make it to Innovate?</h1>
<p>Starting in   December, developers will be able to take the Magento Developer Certification   exam at one of 10,000+ testing sites worldwide. Please check for updates <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;http://magentocommerce.com/services/certification?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">here</a>.</p>
<p>Magento encourages   all developers to take advantage of this rewarding opportunity. If you have   additional questions, please send an email to <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTI3MTctNzc2Mi0wLTI2MjAtcHJvZC0yNTI2Jm1lc3NhZ2VpZD0wJmRhdGFiYXNlaWQ9MjUyNiZzZXJpYWw9MTI2MDQ1MjAwNiZlbWFpbGlkPXJhY2hhc2F0aXNoQGdtYWlsLmNvbSZ1c2VyaWQ9MzY3MTI4JmV4dHJhPSYmJg==&amp;&amp;&amp;mailto:training@magento.com;?mkt_tok=3RkMMJWWfF9wsRokvK3OZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YEHTsJ0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D">training@magento.com</a> with &#8216;certification&#8217; in   the subject line.</p>
<p>Hope to see you at   Innovate!</td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/introducing-magento-developer-certification-program/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>After a long wait Magento CE Version 1.6.0.0 Stable &#8211; Now Available</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/after-a-long-wait-magento-ce-version-1-6-0-0-stable-now-available/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/after-a-long-wait-magento-ce-version-1-6-0-0-stable-now-available/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 03:02:36 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Magento CE]]></category>
		<category><![CDATA[Magento CE Version 1.6.0.0]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308502</guid>
		<description><![CDATA[We are excited to announce the availability of Magento CE Version 1.6.0.0 Stable for download and upgrade. The latest release is packed with new features as well as valuable code contributions from various community members around the world. Some of the key new features in this release include: Persistent shopping &#8211; retain shopping cart content [...]]]></description>
			<content:encoded><![CDATA[<p>We are excited to announce the availability of Magento CE Version 1.6.0.0 Stable for <a title="download" href="http://www.magentocommerce.com/download">download</a> and upgrade.</p>
<p>The latest release is packed with new features as well as valuable code  contributions from various community members around the world.</p>
<p>Some of the key new features in this release include:</p>
<ul>
<li>Persistent shopping &#8211; retain shopping cart content for customers across user sessions, browsers and devices.</li>
<li>Minimum Advertised Price (MAP)</li>
<li>Refactoring multiple database</li>
</ul>
<p>To see the full list of features and fixed issues please visit our <a title="release notes page" href="http://www.magentocommerce.com/download/release_notes#Release%20Notes%20-%20Magento%201.6.0.0%20%28Aug%2018,%202011%29">release notes page</a>. Diff files are available <a title="here" href="http://www.magentocommerce.com/download/diff">here</a>.</p>
<p><strong><span style="text-decoration: underline;">Please Note</span>:</strong> We do <strong>NOT</strong> recommend upgrading a  production installation of Magento directly. Please backup database and  all files before upgrading. Please make sure to check file permission  before trying to upgrade through your Magento Connect Manager.</p>
<p>Please report all issues with this release in the <a title="here" href="http://www.magentocommerce.com/bug-tracking/report/">bug tracker</a>.</p>
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		<title>Magento Solutions for Google Base using Google Shopping APIs</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-solutions-for-google-base-using-google-shopping-apis/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-solutions-for-google-base-using-google-shopping-apis/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 03:36:25 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Google Shopping API]]></category>
		<category><![CDATA[Magento Google Base]]></category>
		<category><![CDATA[Magento Solutions for Google Base]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308435</guid>
		<description><![CDATA[Greetings Magento Community Developers and Users, As many of you are aware, as of June 1st 2011, Google Base Data API has been fully retired and merchants who are using Google Base APIs to upload products to Google should migrate to new extension Google Content API Extension. Google Shopping API consists of two parts: Content [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.magentocommerce.com/images/uploads/DSN-176_GoogleShoppingAPI_Blogpost4.jpg" alt="image" width="478" height="185" /></p>
<p>Greetings Magento Community Developers and Users,</p>
<p>As many of you are aware, as of June 1st 2011, Google Base Data API  has been fully retired and merchants who are using Google Base APIs to  upload products to Google should migrate to new extension <a title="Google Content API Extension" href="http://www.magentocommerce.com/magento-connect/Magento+Core/extension/6887/mage_googleshopping">Google Content API Extension</a>.</p>
<p>Google Shopping API consists of two parts: Content and Search;  Content API allows insert, update, delete and retrieve product&#8217;s info  from Google; Search API allows search by uploaded items and it is not  part of Magento&#8217;s integration.</p>
<p>This new extension covers the new Content API logic and it is  designed for managing merchant item being uploaded to Google Base. For  Magento, this simply replaces the current Google Base API logic.</p>
<p>Magento users can reference the following user guide documentation  for additional information and instructions on how to utilize Google  Shopping APIs for items with your Magento store.</p>
<ul>
<li><a href="http://www.magentocommerce.com/images/uploads/GoogleContentExtension.pdf">GoogleContentExtension.pdf</a></li>
</ul>
<p>Magento developers can reference the following technical overview  documentation on Magento integration with Google Shopping APIs.</p>
<ul>
<li><a href="http://www.magentocommerce.com/images/uploads/Google_shopping_API_-_Technical.PDF">GoogleContentAPI_Technical.pdf</a></li>
</ul>
<p>As always feel free to contact <a href="mailto:rondata@magento.com">Rhonda</a> or <a href="mailto:baruch@magento.com">Baruch</a> directly if you have any questions.</p>
]]></content:encoded>
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		<title>Magento Acquire by eBay</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-acquire-by-ebay/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-acquire-by-ebay/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 01:25:35 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Ebay Acquires Magento]]></category>
		<category><![CDATA[Magento]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308397</guid>
		<description><![CDATA[eBay Agrees to Acquire Magento The past several years have been an amazing journey for Magento, as we&#8217;ve grown from a new open source platform into an eCommerce leader. Along the way, we&#8217;ve built not only a platform, but a company and a worldwide community. Together, we&#8217;ve identified opportunities, taken risks, innovated, struggled, succeeded, and [...]]]></description>
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<h1>eBay Agrees to Acquire     Magento</h1>
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<td width="550" valign="top">The     past several years have been an amazing journey for Magento, as we&#8217;ve grown     from a new open source platform into an eCommerce leader. Along the way,     we&#8217;ve built not only a platform, but a company and a worldwide community.     Together, we&#8217;ve identified opportunities, taken risks, innovated,     struggled, succeeded, and changed the face of eCommerce. Today marks a     milestone on this journey as we announce the most exciting news in our     company&#8217;s history.</p>
<p>Magento has reached an agreement to be acquired by eBay Inc. We believe     this move will open incredible opportunities for the entire Magento     ecosystem.</p>
<h2>The     Big Picture</h2>
<p>Why is this acquisition so exciting for all of us? eBay is evolving to     become a strategic commerce partner focused on delivering new ways for     merchants of all sizes to drive innovation. As a centerpiece of this     strategy, they are building a global, open commerce platform that leverages     the worldwide developer community. And Magento will be at the core of this     new, open commerce platform, called &#8220;X.Commerce.&#8221;</p>
<h2>Magento     &amp; eBay</h2>
<p>As many of you know, Magento has had a relationship with eBay for some     time. In March 2010, eBay became our first outside investor. Over the past     year, eBay has gotten to know our platform, our culture, and our community.     They have experienced the passion of the Magento ecosystem, and they are     eager to harness the power of this ecosystem to create the next generation     of eCommerce innovation.</p>
<h2>Magento     Forward: The Details</h2>
<p>How will this acquisition impact our organization, customers and partners?     It&#8217;s too soon to know all the details, but there are a few things we know.     Magento will continue to operate out of LA, with Yoav Kutner and me as its     leaders following the closing. We&#8217;ll continue building our team and our     enhancing our product line, including the Magento Community, Enterprise,     and Mobile Editions, as well as Magento Go and the Magento Go Platform. And     we&#8217;ll continue strengthening our training, education, packaged consulting     services and support efforts around the world.</p>
<p>Through it all, we&#8217;ll be collaborating with our colleagues at eBay on     developing the X.Commerce platform and defining the next generation of     eCommerce innovation.</p>
<p>Yoav and I <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTE4OTItMzE5MC0wLTE1NDctcHJvZC05NjAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD05NjAmc2VyaWFsPTEyNjAzMTI4MDImZW1haWxpZD1yYWNoYXNhdGlzaEBnbWFpbC5jb20mdXNlcmlkPTM2NzEyOCZleHRyYT0mJiY=&amp;&amp;&amp;http://www.magentocommerce.com/blog/comments/ebay-agrees-to-acquire-magento/?mkt_tok=3RkMMJWWfF9wsRons6XLZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YIESMV0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D" target="_blank">recorded a short video</a> message for the community – you     can find it on our <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTE4OTItMzE5MC0wLTE1NDctcHJvZC05NjAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD05NjAmc2VyaWFsPTEyNjAzMTI4MDImZW1haWxpZD1yYWNoYXNhdGlzaEBnbWFpbC5jb20mdXNlcmlkPTM2NzEyOCZleHRyYT0mJiY=&amp;&amp;&amp;http://www.magentocommerce.com/blog/comments/ebay-agrees-to-acquire-magento/?mkt_tok=3RkMMJWWfF9wsRons6XLZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YIESMV0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D" target="_blank">blog</a>, along with <a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTE4OTItMzE5MC0wLTE1NDctcHJvZC05NjAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD05NjAmc2VyaWFsPTEyNjAzMTI4MDImZW1haWxpZD1yYWNoYXNhdGlzaEBnbWFpbC5jb20mdXNlcmlkPTM2NzEyOCZleHRyYT0mJiY=&amp;&amp;&amp;http://www.magentocommerce.com/blog/comments/ebay-agrees-to-acquire-magento/?mkt_tok=3RkMMJWWfF9wsRons6XLZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YIESMV0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D" target="_blank">FAQs about the pending acquisition</a>.</p>
<h2>Creating     The Future Together</h2>
<p>To all the members the Magento family: we thank you for all the passion,     expertise and hard work that you&#8217;ve invested in Magento. Thanks to you,     Magento finds itself exactly where we&#8217;ve always aimed to be: at the core of     eCommerce. We are thrilled to become part of a larger organization that     recognizes – as we always have – that the future of eCommerce is global,     innovative and open. We look forward to creating that future with all of     you.</td>
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<p>Warm Regards,</p>
<p>Roy Rubin<br />
Co-Founder and CEO, Magento<br />
<a href="http://mkto-j0036.com/track?type=click&amp;enid=bWFpbGluZ2lkPW1hZ2VudG9jb21tZXJjZUJldGFjdXN0LTE4OTItMzE5MC0wLTE1NDctcHJvZC05NjAmbWVzc2FnZWlkPTAmZGF0YWJhc2VpZD05NjAmc2VyaWFsPTEyNjAzMTI4MDImZW1haWxpZD1yYWNoYXNhdGlzaEBnbWFpbC5jb20mdXNlcmlkPTM2NzEyOCZleHRyYT0mJiY=&amp;&amp;&amp;mailto:roy@magento.com?mkt_tok=3RkMMJWWfF9wsRons6XLZKXonjHpfsX77essW6%2Bg38431UFwdcjKPmjr1YIESMV0dvycMRAVFZl5nQFZHeWbaI9D9fhQDlOxXQ%3D%3D" target="_blank">roy@magento.com</a></td>
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		<title>Magento Go: Their Progress and Mission</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-go-their-progress-and-mission/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-go-their-progress-and-mission/#comments</comments>
		<pubDate>Thu, 12 May 2011 02:15:07 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[Shopping Carts]]></category>
		<category><![CDATA[Magento]]></category>
		<category><![CDATA[Magento Go]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308323</guid>
		<description><![CDATA[Posted by RoyRubin on Magento Blog Magento Go is really going places At Magento, we’re always looking towards the future of eCommerce. We’re constantly moving forward so quickly that we need to periodically pause and reflect on where we are today and remind ourselves just how much we owe our success to our customers, partners, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.magentocommerce.com/img/blog/magento-go-logo.jpg" alt="Magento Go" width="435" height="104" /></p>
<p>Posted by <a href="http://www.magentocommerce.com/boards/member/7"><strong>RoyRubin </strong></a><strong>on Magento Blog<br />
</strong></p>
<div><img src="http://www.magentocommerce.com/images/uploads/orange-block-07.png" alt="Magento Go is really going places" /></p>
<h3>Magento Go is really going places</h3>
<p>At Magento, we’re always looking towards the future of  eCommerce. We’re constantly moving forward so quickly that we need to  periodically pause and reflect on where we are today and remind  ourselves just how much we owe our success to our customers, partners,  community and the entire Magento ecosystem. With a few months under our  belt since the launch of Magento Go, we thought this was the perfect  time to look back on the unbelievable achievements you have realized  thus far.</p>
</div>
<p>While Magento Go is still very young, the results thus far have  been astounding. Tens of thousands of you have visited the site to  explore, set up trials and sign-on to Go to build stores of your own.  We’re seeing some very cool and innovative stores, and we’re planning to  begin showcasing them in the near future.</p>
<p>We are committed to doing everything we can to satisfy our  customers, and have been listening closely to your comments. Through  your much appreciated <a href="http://collaborate.magento.com/magento">feedback</a>,  the product itself is getting better every day and we intend to do  everything we can to ensure your ongoing success. We’re continuously  investing in Magento Go and quickly rolling out updates and new  features.  Here are just a few of our latest updates and additions to  Magento Go:</p>
<h3>Latest updates on Magento Go:</h3>
<div><img src="http://www.magentocommerce.com/images/uploads/blog-07.jpg" alt="Latest updates on Magento Go:" /></p>
<h4>Store Design – Themes and Design Services</h4>
<p>Many merchants have asked for help with Magento Go store  design.  We took your comments into consideration and have developed two  new solutions to make it even easier to customize your Magento Go  store. First, we are actively adding many new store themes into Magento  Go so you will have a variety of options to choose from when setting up  your stores. In addition, we’ve signed up some incredibly talented  design partners who can help you create a custom look and feel for your  Magento Go store. A preliminary list of partners is now featured on the  site.</p>
<h4>Payment Gateways</h4>
<p>One of the most frequent requests we receive from merchants  is to expand our portfolio of supported payment methods and gateways.  This week we will announce the availability of SagePay for Magento Go.  SAGE PAY is the UK&#8217;s largest independent payment service provider,  processing millions of secure payments every month for over 33,000  businesses, from start-ups through to major online, consumer, and  business brands.</p>
<h4>Magento Go Platform</h4>
<p>Soon we will be launching the <a href="http://www.magentocommerce.com/go/blog/entry/index/name/magento-go-platform-enters-beta-magento-apps-coming-soon/">Magento Go Platform</a> which will allow developers to build, host and deploy custom  applications for Magento Go. With the launch of this platform, you’ll be  able to easily integrate a variety of apps including feature  enhancements, marketing, analytic and accounting apps (among many  others) from our partners and developers into your stores directly. Last  week the Magento Go Platform entered beta and it has received amazing  feedback from our beta testers.</p>
</div>
<p>We’ve come a long way since the initial launch just a few weeks  ago, but we can’t wait to see just how far you can take Magento Go. We  want to extend a very special thank you for your continued support and  ask you to stay tuned for more to come! We couldn’t be more excited!</p>
]]></content:encoded>
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		<title>Magento Webinar: Optimizing SEO for Improved ROI</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-webinar-optimizing-seo-for-improved-roi/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-webinar-optimizing-seo-for-improved-roi/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 03:42:10 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[Magento Webinar]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308305</guid>
		<description><![CDATA[A Webinar Presented by Zeon Solutions and Magento Optimizing SEO for Improved ROI Traffic acquisition and search engine optimization (SEO) strategies are a major consideration when evaluating an eCommerce website. The truth of SEO is that it&#8217;s best addressed before implementation. However, even sites that are already deployed can attract more customers and recognize revenue [...]]]></description>
			<content:encoded><![CDATA[<div>
<h4>A Webinar Presented by Zeon Solutions and Magento</h4>
<h3>Optimizing SEO for Improved ROI</h3>
<div>
<p>Traffic acquisition and search engine optimization (SEO) strategies  are a major consideration when evaluating an eCommerce website. The  truth of SEO is that it&#8217;s best addressed before implementation. However,  even sites that are already deployed can attract more customers and  recognize revenue benefits by implementing a well-structured SEO plan.</p>
<p>Join your peers as the SEO experts from <a href="http://www.zeonsolutions.com/">Zeon Solutions</a> detail the importance of building your website with search engine  optimization in mind. The webinar will walk you through best practices  for new site development, existing site redesign and post-launch SEO  activities.</p>
<p>Presented by Zeon Solutions and Magento</p>
<p><strong>Date:</strong> <big><strong>Wednesday, April 27 @ 11am PDT</strong></big><br />
<strong>Registration:</strong> <a title="Link to register for webinar" href="https://www1.gotomeeting.com/register/546881272">https://www1.gotomeeting.com/register/546881272</a></p>
</div>
</div>
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		<item>
		<title>Developers: New Packaging Extensions in Magento 1.5 Explained</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/developers-new-packaging-extensions-in-magento-1-5-explained/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/developers-new-packaging-extensions-in-magento-1-5-explained/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 03:06:11 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[Magento 1.5]]></category>
		<category><![CDATA[Magento New Packaging Extensions]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308218</guid>
		<description><![CDATA[Packaging Extensions on 1.5 Packaging extensions using 1.5 has some minor syntactical changes from previous versions. Please see our new documentation on packaging an extension using Magento 1.5. The significant changes are: § When packaging extensions, the channel field now uses the single word community. Extensions packaged prior to 1.5 use the words magento-community in [...]]]></description>
			<content:encoded><![CDATA[<h3>Packaging Extensions on 1.5</h3>
<p>Packaging extensions using 1.5 has some minor syntactical changes from previous versions. Please see our new <a title="documentation on packaging an extension using Magento 1.5" href="http://www.magentocommerce.com/wiki/7_-_magento_connect/packaging_a_magento_extension_in_1.5"><strong>documentation on packaging an extension using Magento 1.5</strong></a>.</p>
<p>The significant changes are:</p>
<p>§ When packaging extensions, the <strong>channel</strong> field now uses the single word <strong>community</strong>. Extensions packaged prior to 1.5 use the words <strong>magento-community</strong> in the channel field.</p>
<p>§ When packaging an extension, you now have the option to package your extension for Magento shops that are <strong>1.5.0.0 &amp; later</strong> version (2.0) or for shops <strong>pre 1.5.0.0. (1.0)</strong></p>
<p>§ When you click on the <strong>Save data and Create Package</strong> button to generate the tar.gz package file, the 2.0 extension file is now created in the <strong>var/connect</strong> directory. The 1.0 extension file is generated in the <strong>var/pear</strong> directory. This means there are two individual files &#8211; one for 1.0 and one for 2.0.</p>
<p><strong>IMPORTANT NOTE: </strong>For broader extension support for free (unpaid) community extensions, it is best to package using pre-1.5.0.0 option. When uploading the 1.0 version from var/pear &#8212; Magento Connect will make the 2.0 version for you. If you wish to only support 1.5 and higher versions of Magento only then only upload the 2.0 file from the var/connect directory to Magento. If you are trying to create separate packages (such as to upload both a 1.0 and 2.0 version to your site for a PAID extension, or if you want different version numbers for different releases) then you must select both options when packaging which generates both 1.0 and 2.0 file types.</p>
<p>Make sure that you add this information to your extension description so that merchants are aware of the supported versions of your extensions.</p>
<p>Additionally, if you have previously uploaded a 1.5+ (2.0 only) extension and would like it to have support for Pre 1.5 (1.0) as well, repackage the existing extension with a new version number but be sure to upload the file from the var/pear directory when adding to Magento Connect. This will update both versions but also give you a 1.0 version for Pre 1.5.</p>
<h3>Incomplete Extension Information</h3>
<p>If you have previously attempted to upload an extension and that extension is listed as pending/incomplete, you can still recover this extension by properly packaging the extension using a new version number and uploading the update under the existing extension.You cannot use the same version number.</p>
<h3>What&#8217;s the difference between 1.0 and 2.0 Extensions?</h3>
<p>You may have noticed that Magento Connect Marketplace now has both 1.0 and 2.0 extensions. If you are on a Magento shop prior to 1.5, use extensions labeled as 1.0. Systems 1.5 and later use the 2.0 extensions. It is important to be <a title="aware of the differences." href="http://www.magentocommerce.com/wiki/7_-_magento_connect/differences_in_magento_connect_versions"><strong>aware of the differences.</strong></a></p>
<h3>Beta vs. Stable Extensions</h3>
<p>If you package and uploaded a Beta or Alpha extension &#8211; please add this information into the extension description. It&#8217;s important for the community to be aware that they&#8217;ll need to change their stability settings on the back-end of Magento Connect Manager. Magento Connect Manager&#8217;s <strong>Preferred State</strong> defaults to &#8220;Stable&#8221; extensions and attempting to install a beta extension with this setting results in a &#8220;Not Detected&#8221; error message as the system is not detecting the <strong>Stable</strong> extension.</p>
<p>To change this setting:</p>
<p>1.Select <strong>System-&gt;Configuration-&gt;</strong> from your store&#8217;s admin panel.</p>
<p>2.Log into Magento Connect</p>
<p>3.Click the <strong>Settings</strong> tab</p>
<p>4.Use the pull-down menu to select your perferred state (stable, alpha, beta)</p>
<p>5.Click <strong>Save </strong></p>
<p>If you have any questions about Magento Connect or looking for updated information, please check into our <a title="Connect Community Forum" href="http://www.magentocommerce.com/boards/viewforum/83/"><strong>Connect Community Forum</strong></a>. This forum has all the latest information on extensions, <a title="guidelines " href="http://www.magentocommerce.com/boards/viewthread/222564/"><strong>guidelines</strong></a>, as well as any issues that you as a developer, may need to be aware of.</p>
<p>As always, feel free to if you have any questions.</p>
<p>Rhonda</p>
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		<title>Become a Magento Contributor</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/become-a-magento-contributor/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/become-a-magento-contributor/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 04:01:27 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[Magento]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308107</guid>
		<description><![CDATA[Greetings Magento Community, Do you develop on Magento? Do you want to contribute to Magento’s core?  Do you like collaborating with others on new features and enhancements? Then you should sign up to be a Magento Contributor. Since our Imagine Conference, I’ve been getting many requests for information on how we can make this happen. [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><img src="http://www.magentocommerce.com/images/uploads/Magento_Contributor.gif" alt="image" width="497" height="197" /></p>
<p><strong>Greetings Magento Community, </strong></p>
<p>Do you develop on Magento? Do you want to contribute to Magento’s  core?  Do you like collaborating with others on new features and  enhancements? Then you should sign up to be a Magento Contributor.</p>
<p>Since our Imagine Conference, I’ve been getting many requests for  information on how we can make this happen. We get requests in every  day. Today alone, I am working on requests for over 10 developers who  are interested in contributing, and you can too!<br />
<strong><br />
What does this mean to you? </strong></p>
<p>When you become a Magento Contributor, we’ll provide you with access to  our SVN repository where you can commit changes, and access to our  ticketing system if you’d like to provide a patch. Our core team looks  at these changes, prioritizes the contributions, and and makes  implementations based on those suggestions.</p>
<p><strong>How Do I Get Started?</strong></p>
<p>Just send an email to <a href="mailto:contributor-mca@magento.com?subject=MCA">Magento Contributors</a>.  As I receive these requests, I’ll respond with our basic guidelines.  Click the link to fill out and sign the Magento Contributor Agreement  and send it back to us. I’ll request access, and notify you with your  access credentials. That’s all there is to it.</p>
<p>We’re very excited to kick-start this program and are looking forward to  seeing what great contributions are going to be made to our fabulous  products. We love the idea of collaborating with you, to make Magento a  better and stronger product. Our community is what makes Magento so  great!</p>
<p>As always, if you have any questions, feel free to <a href="mailto:rondata@magento.com">email me directly</a>.</p>
</div>
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		<title>Magento Announces Apple iPad and Android Support for Magento Mobile</title>
		<link>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-announces-apple-ipad-and-android-support-for-magento-mobile/</link>
		<comments>http://blog.theunical.com/ecommerce/shopping-carts/magento-cart/magento-announces-apple-ipad-and-android-support-for-magento-mobile/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 04:00:25 +0000</pubDate>
		<dc:creator>Steven Wall</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Magento Cart]]></category>
		<category><![CDATA[Magento]]></category>
		<category><![CDATA[Magento Mobile]]></category>
		<category><![CDATA[Magento Supports Apple iPad and Android]]></category>

		<guid isPermaLink="false">http://blog.theunical.com/?p=308106</guid>
		<description><![CDATA[Branded Native Storefront Applications on iPhone, iPad and Android Last May Magento announced Magento Mobile for iPhone, a powerful application that enables merchants to create unique, branded experiences for their customers on their iPhones.  In that time companies such as The North Face and Easton Bell Sports have built custom-designed mobile experiences that extend the [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><img src="http://www.magentocommerce.com/images/uploads/Introducing_Magento_Mobile.jpg" alt="image" width="450" height="139" /></p>
<h3>Branded Native Storefront Applications on iPhone, iPad and Android</h3>
<p>Last May Magento announced <a href="http://www.magentocommerce.com/blog/comments/announcing-the-launch-of-magento-mobile/">Magento Mobile for iPhone</a>,  a powerful application that enables merchants to create unique, branded  experiences for their customers on their iPhones.  In that time  companies such as The North Face and Easton Bell Sports have built  custom-designed mobile experiences that extend the power of their  Magento stores to the iPhone.</p>
<p>Now Magento is <strong>expanding Magento Mobile to the iPad and Android platforms</strong>.   Like the iPhone version, Magento Mobile for iPad and Android enable  merchants to create branded, native storefront applications that are  deeply integrated with Magento’s market-leading eCommerce platform.  Now  merchants can provide the best shopping experience possible to  customers based on the device they are using.  And of course, Magento  provides an industry-leading mobile web shopping experience for any  customer that does not have your native application installed.</p>
<p><img src="http://www.magentocommerce.com/images/uploads/ipad.jpg" alt="image" width="200" height="245" /></p>
<h3>Product Features &amp; Benefits</h3>
<ul>
<li><strong>Seamless Storefront Integration</strong><br />
With the new Magento-mobile admin, you’ll bring the functional  powerhouse of Magento eCommerce to your mobile commerce channel,  including full integration with your store’s catalog, checkout,  inventory, reporting, and much more!</li>
<li><strong>Manage Multiple Devices</strong><br />
Easily manage multiple devices with a single installation. Coming later  this year, easily extend your mobile presence to the iPad and Android  devices.</li>
<li><strong>Hassle Free Submissions</strong><br />
Supporting a native app can be time consuming and tedious, so we manage  the submission &amp; support lifecycle for one low monthly fee. We  manage the complexity of mobile apps so you can focus on running your  business!</li>
<li><strong>Fully Customizable</strong><br />
Deploy new device-specific features and branded themes with just a few  clicks. Quickly update the colors and appearance of your app with the  new Magento mobile admin, even after customers have downloaded your app.</li>
<li><strong>Engage Your Customers</strong><br />
If you want to build deeper relationships with your most profitable  customers, smartphones are the way to do it. From geo-targeted push  notifications to immersive native experiences, mobile apps unlock new  opportunities that will take your business to the next level!</li>
<li><strong>Low Cost of Ownership</strong><br />
Magento’s cost-efficient approach allows you to bring best-in-class  mobile experience to your customers without the high price tag. Pay only  for the features and devices you want while Magento handles the ongoing  maintenance of your app in the iTunes marketplace.</li>
</ul>
<h3>Pricing</h3>
<p>Magento Mobile is available immediately for a one-time fee of $799 and a monthly fee $69 per platform.  Learn more at <a href="http://www.magentocommerce.com/product/mobile">www.magento.com/product/mobile</a>.</p>
</div>
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